Internet and Application Security Firm Website Redesign

A New Brand Presence for AppSec Consulting

AppSec Consulting needed a modern, compelling rebrand that would demonstrate to customers that they were a “problem solving” business, making security and compliance understandable and achievable.

To accomplish this goal, Windmill created a clean, current and consistent look-and-feel that made the brand feel approachable, while also positioning AppSec Consulting as an expert in the field. The updated, professional rebrand featured bright colors that invited users in, new brand imagery that would evoke emotion and a new logo that spoke to AppSec’s value in building solutions. The total rebrand included a new logo, brochures, sell-sheets, stationery, tradeshow materials and a phase I website re-skin.

Services Utilized

  • UX, Visual Design & Branding


  • Infographics and Illustration
  • Visual Design / Branding


  • Consistent brand materials resulting in increased engagement and ultimately acquisition of the company









Are you looking for a digital marketing partner that understands the complexities of your industry? Let’s talk today

Windmill Strategy is a web design company & digital marketing agency helping B2B technology companies achieve increased visibility, higher quality leads, and greater marketing ROI through smarter web design, branding and marketing. Our website design and B2B digital marketing approach goes beyond “more traffic,” seeking out better traffic, by gaining the attention of the specific niche groups of buyers and influencers that represent your best customers. We help our clients communicate and sell their complex products and services to multiple audiences – be it through web design or digital marketing and SEO. Working collaboratively with your in-house marketing and sales team, we design websites that drive leads and sales that result in overall business growth. Schedule a call to learn more.