Web Design and Development News and Resources

Industrial Website Design Strategy — Articulate Who You Are With Positioning and SEO

A strong positioning statement will attract and engage those who are a great fit, while subtly allowing those who aren’t a great fit to easily discern this and opt out.

Industrial Website Design Strategy — Knowing Your Audience

The form and function of your industrial marketing website can drive your business or leave visitors lost. Knowing your audience should be your starting point.

Inbound Marketing vs Outbound Marketing

In this article, we’ll break down the key differences between inbound and outbound marketing along with tips to help you determine which is best for your businesses’ unique digital marketing needs.

Industrial Website Redesign – Defining the Needs and Goals

When deciding how to go about an industrial website design or update, there are specific things you need to consider. Follow this guide to be more successful.

Vimeo vs. Youtube: How to choose a video hosting platform

Video is arguably one of the most compelling ways to present content on the internet. When executed well, it can be eye-catching, informative, and even downright addicting! Adding video content…

How to Plan a B2B Industrial Website Redesign

If you’re like many B2B marketers, you’re overstretched, trying to “do it all” while catching up to modern marketing methods that seem to be changing on a daily basis. You…

How to Write a Website Creative Strategy Brief

A creative brief is like a business plan for your website, you know the old adage, fail to plan and you plan to fail. Here we show you how to write a creative brief with all the steps you need and a template for you to execute this process successfully.

How to Navigate Google’s New Core Web Vitals Update

Get your questions about Google’s Core Web Vitals search ranking signals answered in this update breakdown post from Windmill Strategy.

Top 8 Marketing Plan Templates – A list of Resources

We’ve collected the marketing plan samples and resources below from around the web, so that you can see the similarities and differences, and find one that fits well as a starting point for you to customize.

Elements of an Effective B2B Marketing Plan

Marketing encompasses an almost endless array of possibilities. Even in B2B marketing for technical and industrial businesses, it’s not uncommon to get caught up with trends and “shiny objects.” To stay on track, start with a clear marketing strategy, and build a roadmap for executing that strategy with a solid marketing plan.