Web Design and Development News and Resources

Image Optimization Guide – Web Design Best Practice

One of the biggest hurdles for website load speeds are improperly optimized images. Knowing how to handle the imagery on your site will help improve those speeds, increase SEO rankings, and overall improve your site’s UX.

B2B Content Marketing White Papers and How to Write Them

White papers and other high-quality downloadable digital assets are a key part of a modern B2B lead generation and digital marketing strategy. Creating valuable content assets can seem like a daunting task, especially for a small marketing department in a technical industry.

What Is Lead Scoring and Why Does Your Marketing Department Need It?

We see it time and time again. It starts with a company setting up wonderful lead flow and pop-up forms to convert visitors to their website or collect valuable contact…

How to Use LinkedIn in B2B and Industrial Marketing

How do you use LinkedIn? Is your profile out of date? Do you rarely log in except to see where old college friends are working? If so, you’re missing out…

Website Internationalization and Translation Options for B2B Industrial and Manufacturing Companies

The need for effective internationalization and translation techniques is increasingly important for any organization wanting to reach new audiences with their existing websites.

In 2021, Take Back the Lead with Your Website & Digital Marketing

The past year’s shift to nearly all-virtual, digital marketing experiences from traditional selling has been a wake-up call for companies that have failed to embrace modern marketing practices.

How to Choose the Right CMS for Your B2B Website

There are a lot of CMS platforms out there, but which is right for your B2B website? Windmill Strategy answers that question in their latest blog post.

How to Write Breakthrough B2B Positioning Statements that Separate You From Competitors

Learn how every great positioning statement must include these three pieces of information.

How to Calculate ROI on Your Website Redesign Project

There are many ways to calculate and understand the relative value of such an investment. This article aims to walk you through examples of calculable ROI in action so you can more easily analyze the opportunity of any prospective project.

Whitepaper: Your B2B Sales & Marketing Flywheel — From Website to Leads and Closed Deals

The role of marketing, including marketing works with sales within B2B companies has shifted dramatically within just the past few years. Emerging technologies and digital marketing tactics are also blurring the lines between traditional sales and marketing roles.