Q: Do you also create B2C websites?
Although we have helped companies that have both B2C and B2B arms, our main focus is with B2B organizations. That’s where most of our experience lies, where we’ve uncovered the most patterns, studied user behavior the most, and where we’ve seen the greatest success for ourselves and our clients. We even hold roundtable focus groups with engineers to better understand the thought processes and experiences of technical customers within the industrial B2B space, and we pride ourselves on being experts at marketing to that demographic.
Occasionally we’ll accept a referral project that is B2C, but we don’t market those projects on our website as they’re an exception. We stand committed to our mission of helping B2B marketers rise above dated and ineffective marketing.