Marketing Automation, CRM & Sales Enablement Resources & Insights | Page 2 of 3

What Is Lead Scoring and Why Does Your Marketing Department Need It?

We see it time and time again. It starts with a company setting up wonderful lead flow and pop-up forms to convert visitors to their website or collect valuable contact…

Digital Marketing for Manufacturers: Post Round-Up

Over the past few months, our principal and resident manufacturing & industrial marketing expert Kathy Kassera Mrozek has been invited by the team at Constant Contact to create a series…

10 CRM Quick Wins—and Why Your Sales Team Should Stop Using Spreadsheets and Email Alone

B2B industrial and technical sales teams have their own way of doing things, and in some ways, you can’t blame them for resisting change. After all, what they’ve done has worked in the past. Yet the world has changed, and the way B2B buyers approach the sales process has shifted dramatically.

B2B Post-Conversion Optimization: How to Turn More Leads Into Sales

As a B2B buyer, do you ever wonder what happens after you download a white paper or complete a sales contact form? With more experience, sophisticated processes and better tools,…

Getting Started with B2B Marketing Automation + 10 Tips You Can Use Today

Marketing automation practices increase the effectiveness and efficiency of your marketing. You’ll reach more of the right people, engage them more and nurture them toward becoming future customers.

For B2B Marketing, Keep it Simple: Focus on Your ICP First, Personas Second

Every B2B marketing or sales leader must have a clear idea of their company’s perfect customers. No, I’m not talking about your actual decision-makers or buyers—but the ideal company that…

Why Now is The Perfect Time to Focus on Your B2B Site’s SEO

In the last few months, there has been one news story that’s dominated headlines more than any other: COVID-19. This international health crisis has affected every aspect of life as…

10 Tips on Medical Device Industry Web Design

Does your website serve them in the best way possible? Are you sure? Check out this list of the top ten things your website should have if you are in the medical device industry and compare it to your current site.

How to Host a Webinar: A Guide to Success

Webinars are a great way to engage prospects who aren’t quite ready-to-buy, or need some more convincing in order to talk to sales.

Website Not Producing Quality Leads? It’s Time to Modernize Your B2B Marketing

Does your company website or digital marketing fail to deliver high-quality leads and engage your buyers?

How to Conduct a Quarterly Review of Your Marketing Health

Like your body's health and wellbeing, your company's overall strategic marketing also needs care and attention. This article includes tools to prioritize activities and keep overall goals on track.

Keep it Simple With These Essential B2B Marketing Metrics

If you're part of a small marketing team in a B2B sales-driven business, you know what it's like to be continuously pulled in different directions while helping to grow your company.

The 2020 Digital Marketing and Technology Planning Checklist

For B2B marketers, January is the time to begin executing new plans and strategic initiatives for the new year. If you've missed January, the beginning of the quarter the perfect time to review a broad range of items that sometimes go unchecked, or ignored during the preceding 12 months.

Resist the Temptation to “Gate” Your Content

If you’re a B2B OE or OEM (original equipment manufacturer), and your products are specified by engineers or other technical decision-makers, it’s best to share your company’s detailed product information…

The Ultimate Guide to Domain, DNS, Hosting and FTP

DNS, Domain, Hosting, FTP, Oh My! Where to start? What’s the difference between all the different logins related to my website? What do all these acronyms stand for? Stick with…