Marketing Automation, CRM & Sales Enablement Resources & Insights

How to Get Started with an Industrial Marketing Strategy

Optimize your B2B industrial marketing strategy to increase sales & revenue when marketing complex products & services to niche audiences over long sales cycles.

The Importance of Content Marketing for Industrial Marketing Teams

Content marketing is an important facet of any inbound marketing plan for industrial marketing teams. To succeed in inbound marketing, you need quality content on your website that’s SEO-optimized, that’s…

Are You Fishing with a Net or Fishing with a Spear? Taking Apart the Fishing Analogy for B2B Industrial Marketers

You’ve probably heard the analogy before. Wide-open, untargeted, “spray and pray” approaches to marketing are analogous to fishing with a net. You can catch a lot of fish this way—some…

The Ultimate Digital Marketing Guide for Industrial Companies

This handy guide provides industrial digital marketing teams ideas, strategies, and techniques for building and executing on their digital marketing strategy.

Top 6 Marketing Tips for Industrial Automation Companies

Industrial automation companies, like so many in the B2B space, are often stretched thin when it comes to marketing. Unfortunately, this means that many are falling short on the marketing…

Content and Its Role in Social Media for B2B Industrial and Manufacturing Marketers

To social or not to social? If you’re on a small industrial marketing team with limited time and resources, you might be evaluating whether it’s worthwhile to spend a lot of time on social media efforts.

Content and Its Role in Sales Enablement for B2B Industrial Sales & Marketing Teams

As we discussed in our last article on website content and its role in ABM for industrial & technical B2B companies, generating quality content can be resource-intensive. It’s worth your while to make sure that every piece of content is repurposed, amplified, and utilized to its full potential.

Website Content and Its Role in ABM for Industrial & Technical B2B Companies

Optimized website content is the vehicle that allows your website to rank for SEO topics and keywords.

How To Qualify Inbound Leads

Learn about how to find, collect, and qualify inbound leads through the efforts and advice of the digital marketing team at Windmill Strategy.

How to Prioritize Features for a Successful Industrial B2B Marketing Website Redesign

Unless you’re planning an industrial B2B marketing website redesign project as a sole proprietor (and even sometimes then), you’ll hear plenty of competing opinions on what to include in your…

Industrial Website Design Strategy — Knowing Your Audience

The form and function of your industrial marketing website can drive your business or leave visitors lost. Knowing your audience should be your starting point.

Inbound Marketing vs Outbound Marketing

In this article, we’ll break down the key differences between inbound and outbound marketing along with tips to help you determine which is best for your businesses’ unique digital marketing needs.

How to Plan a B2B Industrial Website Redesign

If you’re like many B2B marketers, you’re overstretched, trying to “do it all” while catching up to modern marketing methods that seem to be changing on a daily basis. You…

Elements of an Effective B2B Marketing Plan

Marketing encompasses an almost endless array of possibilities. Even in B2B marketing for technical and industrial businesses, it’s not uncommon to get caught up with trends and “shiny objects.” To stay on track, start with a clear marketing strategy, and build a roadmap for executing that strategy with a solid marketing plan.

B2B Content Marketing White Papers and How to Write Them

White papers and other high-quality downloadable digital assets are a key part of a modern B2B lead generation and digital marketing strategy. Creating valuable content assets can seem like a daunting task, especially for a small marketing department in a technical industry.