The Best 3PL, Logistics and Supply Chain Website Design Examples

Windmill Strategy specializes in website design and development for third-party logistics (3PL), logistics and supply chain companies of all types and sizes.

We’ve completed website design and marketing projects with leading global supply chain technology companies down to geographically- and specialty-focused warehousing and storage companies.

Our Top Pick Examples of Website Design for 3PL, Logistics and Supply Chain Companies

Here are some of our favorite examples of website design for logistics companies, 3PL companies, and supply chain companies:

1. GlobalTranz

GlobalTranz recently made a large acquisition and, when looking at folding content from their acquisition into their existing website, found themselves frustrated with the challenge. Their old site wasn’t flexible enough for such a complex content migration, so they decided to have a new site made to meet those specific needs.

They wanted their website to solidify their online presence as a professional, formidable logistics provider and partner. To accomplish this, they came to Windmill Strategy for help. After speaking to their team, we developed a strategy that focused on sitemap reorganization, copy clarity, and instilling the manageability and flexibility needed for future growth. The site also features distinct navigational paths and content strategy for various stakeholders and personas that interact with the website, including shippers, carriers, freight agents, and career seekers.

Check out our GlobalTranz website redesign case study.

2. Murphy Logistics

Murphy Logistics provides innovative warehousing and full 3PL logistics services and solutions driven by enthusiasm to create a positive difference for customers and employees. Their vision is to be an amazing warehousing and logistics organization that is admired and trusted by employees, partners, and the community.

The site Windmill designed offers Murphy Logistics greater flexibility as a marketing tool; it functions as a platform to power content marketing and inbound efforts while also supporting sales. Windmill reorganized the sitemap, navigation and user experience for greater clarity across various industries and audiences, and drove targeted traffic to the site through plantful search engine optimization, ultimately increasing the quantity and quality of leads.

3. Gamer Packaging

Gamer Packaging sought to redesign its website to be highly visually appealing and to clearly position the company as a full-service packaging and supply chain partner, so that it would generate more, and better, leads.

Windmill developed a plan to meet Gamer’s goals not only through custom design and development services, but also through comprehensive content strategy, positioning and persona work, digital marketing for targeted traffic, and better web tools.

Check out our Gamer Packaging website redesign case study.

4. C.H. Robinson

C.H. Robinson is an American Fortune 200 provider of multimodal transportation services and third-party logistics. The company offers freight transportation, transportation management, brokerage and warehousing. It offers truckload, less than truckload, air freight, intermodal, and ocean transportation. Their site clearly conveys their value proposition and positioning, and makes use of mega dropdown navigation to seamlessly route shippers and carriers to relevant content.

5. Zubie

Zubie is an asset-tracking and telematics provider offering connected fleet management services. The company uses integrated systems and reporting to provide businesses and rental fleets with comprehensive data delivered in an easy-to-use app. Through its fleet telematics system, Zubie optimizes fleet operation, by enabling businesses to monitor vehicle data and providing relevant vehicle health, location, and driver safety information. Industry-focused content outlines their value proposition for a variety of uses, including Car Rental, Construction, Dealership & Dealer Loaner, Home Services, and RV and Campervan Rental.

6. Kesco Logistics

Kesco is the largest woman-owned third-party logistics company in the United States. They provide high-quality, high-touch freight forwarding and integrated logistics solutions that include distribution and fulfillment, comprehensive transportation management, material handling services, real estate management, and information technology—all engineered for operational excellence. Kesco works with a global network of partners to provide end-to-end solutions. Their services and tailor-made logistics programs include ocean and air freight, trucking, customs brokerage, and many other specialty services.

Promote Your Specialties and Niche Offerings

If you excel at delivering in a certain niche or specialty, reflect this specialization in your homepage positioning statement and overall content strategy.

For example, if your focus food-grade warehousing and storage, write all of the content on your site, even general about content, towards the ideal customer profile seeking this specialized service, so that the entire experience resonates with their needs. Focus your thought leadership and resource-driven content on targeting your ideal customer who might be searching for ‘food grade warehouse + geography’ so you appear as a leader in the space online.

Global Trade and Timely Communication

As global trade increases and fluctuates, your organization needs to be prepared for the potential interruption to the supply chain which might impact how you interact with your customers. You may experience weather delays, technology outages, tariff or regulatory changes, driver shortages, etc. Thus, you need a way to quickly and effectively communicate with your customers early and often.

In nearly every supply chain website we develop, we dedicate space to enable and customize optional alerts, typically at the top of the website. These alerts prominently present a short message to the user when interacting with your website, and then lead the user to a landing page with greater detail should a customer be affected.

In Conclusion

We can gather ideas and key points for success by reviewing these 3PL, logistics, and supply chain company sites. They all demonstrate visual appeal and useful organization. A few additional points bear repeating.

• Design with your target audience in mind. Lead with a positioning statement that clearly describes who you are and what you do..
• Stand out as a thought leader with an optimized blog, relevant industry news, and informative content that adds value for your visitors.
• Ensure that site visitors grasp the extent and value of your 3PL, logistics and supply chain services by featuring case studies and content that highlight your full range of services.

Marketing complex products and services to a B2B audience requires a comprehensive strategy to earn increased quality and quantity of leads.

Designing and developing top-performing strategies are some of the strengths Windmill Strategy offers you. If you’re ready to begin the process toward a more effective website, we’d love to talk with you. Get in touch with our team today for a free consultation.