Paid Search Analyst

About Us:

We’re on a mission to bring the power of modern marketing to B2B technical industries, so they can achieve greater success. For over a decade, we’ve helped B2B marketers in technical, industrial, and manufacturing industries accelerate growth through highly effective websites and powerful digital marketing.

About the Opportunity:

Windmill Strategy is seeking an experienced Paid Search Analyst to join our marketing team. Qualified applicants will be responsible for tracking online trends, analyzing data, developing campaign strategies, optimizing and reporting on digital campaign performance, and will have direct communication with clients. This person will have direct PPC experience and agency experience or B2B experience, as well as a broad understanding of digital marketing principles. They will also be a core contributor to Windmill’s Digital Marketing team and its digital marketing policies, best practices, and offerings, while leading those that are paid search specific. This is a mid-to-senior level, not a junior or entry-level position.

The Digital Marketing Analyst is expected to advocate and be the go-to expert for a wide range of paid digital marketing-related activities. They will also serve as the source of knowledge for Google Analytics for the agency and utilize/suggest other analytics tools that may help propel the agency forward. This person must be comfortable meeting with and presenting big-picture planning to clients and new business prospects, as well as rolling up their sleeves to bring strategic recommendations to life in partnership with copy, design, and code-focused counterparts.

This is a remote/WFH position on a fully virtual team.

About You:

You are a hands-on problem-solver with a passion for data analysis and integrity. Additionally, you enjoy creating and implementing digital marketing strategies with a multi-functional team, ensuring Windmill delivers the best possible results and customer experience for its clients and customers.

Here are the key qualities we’re looking for:

• Analytical Thinking: You enjoy digging into data, solving problems, and using insights to drive smart decision-making. You have a background in marketing analytics and bring meticulous attention to detail to your analysis and recommendations.
• Strategic Mindset: You think beyond surface-level execution, connecting tactics to business goals and digital marketing strategy. You’re comfortable managing multiple projects and priorities independently in a fast-paced, remote environment.
• Detail-Oriented: You take pride in the precision and accuracy of your work, whether it’s tagging, reporting, or configuring campaigns, and maintain high standards for data integrity and campaign quality.
• Collaborative Approach: You work well with cross-functional teams and build trusted relationships internally and externally. You’re proactive in aligning with others and ensuring your work fits seamlessly into broader efforts.
• Client Centered Communication: You have strong verbal and visual communication skills and know how to present complex data in a clear, approachable way that supports decision-making and earns trust.
• Adaptability: You stay calm and effective under pressure, keep up with fast-changing platforms and tools, and can quickly shift gears based on client needs or new priorities.
• Leadership: You’re comfortable mentoring others, contributing to process improvements, and supporting new business initiatives. You show initiative and ownership in everything from internal collaboration to client strategy. You’re confident assigning work, providing direction, and ensuring others have what they need to deliver high-quality outcomes.
• Technical Acumen: You’re comfortable doing the hands-on work and learning new tools, platforms, technologies, and tactics, as well as speaking about the work with clients and team members.

You will:

• Build and optimize powerful B2B PPC campaigns to build brand awareness, MQLs and SQLs for our clients, who primarily serve niche markets and industries.
• Support the Digital Marketing team on data driven insights needed to support curation of new marketing use cases.
• Craft, strategize, and manage PPC campaigns in Google Ads, Microsoft Advertising, LinkedIn, Facebook, Reddit and ABM platforms.
• Estimate, strategize and support the sell-in of new PPC initiatives, in conjunction with sales and account team members.
• Create digital marketing plans and discuss them with clients and prospects, in collaboration with an account manager.
• Spearhead Google Analytics knowledge, providing training and guidance to clients and team members on best practices, data integrity, and reporting features.
• Provide training on Google Tag Manager, analytics tools, and PPC principles to support internal education and client understanding.
• Use internal client data from CRM systems such as Hubspot, Zoho, Salesforce, etc., to inform paid strategy.
• Gather lead quality information from clients to optimize campaigns accordingly and prove out effectiveness of campaigns (estimated ROAS).
• Analyze data from paid campaigns and web analytics to develop actionable insights that drive ongoing optimization.
• Identify areas of opportunity in a given campaign, account, or market including utilizing cross-platform insights to expand audience targeting, improve creative, and A/B test.
• Conduct ongoing keyword research to apply a customer-first lens to marketing initiatives; use these insights to support strategic and tactical recommendations across clients’ digital ecosystems.
• Ensure alignment between paid search and organic search strategies.
• Continuous analysis of PPC campaigns to identify potential opportunities, providing recommendations for optimization through ad copy, keywords, ad groups, targeting, bidding, and landing pages.
• Manage digital advertising budgets and spend, including bid management for optimal pacing and performance.
• Create and manage Google Looker Studio dashboards for monthly and quarterly client reporting.
• Monitor website performance by utilizing tools such as SEMRush, Google Analytics, and Google Looker Studio.
• Synthesize and present campaign learnings, actionable strategy, testing opportunities, and new recommendations to internal stakeholders and partners.
• Daily and weekly reporting and communication with both internal and external stakeholders regarding campaign development, timelines, analysis, and results.
• Consistently monitor and communicate changes in industry trends both internally and to clients.
• Develop working plans for upcoming and in-motion PPC engagements (weekly/monthly resource planning, initiative prioritization, key milestones, etc.) in collaboration with the Account Project Management team.
• Work with the Windmill leadership team to continuously evolve Windmill’s digital marketing offering.

Your Skills and Background:

• Bachelor’s Degree.
• 5+ years of experience with PPC and/or paid social media marketing, with proven success managing accounts for multiple partners or divisions.
• Advanced knowledge of analytics platforms such as Google Analytics, Google Keyword Planner, Google Search Console, Google PageSpeed Insights, Google Looker Studio, Hubspot, and other third-party SEO reporting tools (Moz, Spyfu, SEMrush, etc.).
• Experience with event implementation and troubleshooting through Google Tag Manager.
• Experience with dashboard creation and management, data visualizations, and campaign and website performance reports.
• Ability to build reporting based on web behavior and KPIs.
• Proficiency in Microsoft Excel and Google Apps.
• Familiarity with popular Content Management Systems such as WordPress, Shopify, Magento, HubSpot, etc.
• Working knowledge of lead generation website and eCommerce best practices.
• Knowledge of HTML, CSS, XML, client and server-side technologies a plus.
• Google Ads and Google Analytics certifications a plus.
• Deep experience with inbound strategies is required; experience with ABM and sales/marketing alignment is a plus.
• Proven ability to assign and oversee campaign responsibilities while maintaining project accuracy and strategic focus.
• Experience working with mid-sized B2B brands in our target industries (technical, industrial, life sciences, manufacturing) a plus.
• Strong knowledge of the web development process and fundamentals of digital marketing.
• Agency experience a plus.

Key Accountabilities:

• Paid media strategy
• Campaign management
• Budget oversight
• Keyword research
• Analytics implementation
• Reporting & dashboards
• Cross-functional collaboration
• Client communication
• Trend monitoring
• CRM & lead analysis
• Internal training
• Process development
• New business support