About Technical Tool Products
Technical Tool Products (TTP) sells, supports and services a wide range of manufacturing solutions throughout the Upper Midwest. Products include assembly tools, torque tools, material removal tools, cranes, hoists, and ergonomic lifting and fall protection equipment. Additionally, the company offers Industry 4.0 software.
TTP represents numerous brands, including Atlas Copco, AMC, Gorbel and Demag. To support its products, TTP employs technical specialists and operates a factory-certified service center that provides repairs, onsite support and preventive maintenance.
Situation
A New Website Needed to Convey TTP’s Superior Tool Selection and Bespoke Customer Service
B2B buyers in TTP’s industry are discriminating, demanding customers. The company’s customers include specifying engineers, designers, purchasing managers, quality managers and senior leaders. To set itself apart from competitors, TTP engineers help customers select the right tools for their application in addition to providing bespoke system design support as a value-added service. The trouble was, the old website design, content and architecture didn’t adequately convey these TTP strengths and benefits to more sophisticated buyers. The company turned to Windmill Strategy to reimagine its website and transform it into a compelling destination for TTP’s growing customer base.
Solution
The Answer Was a WordPress-Built, SEO-Optimized Site With an E-Commerce Store
Beyond providing an engaging customer experience, TTP’s new WordPress-built website would generate leads and inquiries for the company’s products and services. For the first time, the site would also house the lightweight e-commerce solution — Shopify Buy Button. This is one industry where companies historically haven’t offered e-commerce options. Therefore, TTP was eager to test the demand for online orders.
Finally, to improve search rankings and drive more visitors to the site, we optimized the new content with many more keyword phrases.
Results
A new, intuitive sitemap (architecture), compelling copy and updated branding improved website engagement, which ultimately led to converting more leads into customers. Website features such as “Get a Quote” made it easier for visitors to complete a simple form and receive a quote from the company in a matter of minutes for some requests.
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