Industrial Manufacturing Web Design Technical Tool Case Study Featured Image

Industrial Website Redesign for B2B Industrial Manufacturing Solutions Partner

Technical Tool Products Improves Customer Engagement With Redesigned, Intuitive Website

Engineers and purchasing managers come to Technical Tool Products (TTP) for hard to find tools and technical solutions. The company’s experts are known to work tirelessly with its customers to provide custom tool solutions for the most vexing engineering challenges.

TTP offers deeper knowledge and more expertise than any of its competitors, and a new website design needed to convey that fact. Trust is essential in this industry, where repeat business is earned by sharing knowledge and recommending solutions. For most prospects, TTP’s website was the first time they interacted with the company. TTP hired B2B expert Windmill Strategy to transform the old site into a more compelling experience for prospects and convert visitors into customers.

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Services Utilized

  • Web Design & Development
  • Marketing Automation, CRM & Sales Enablement


  • E-Commerce
  • Shopify
  • WordPress


  • Improved website engagement
  • Increased lead conversion

About Technical Tool Products

Technical Tool Products (TTP) sells, supports and services a wide range of manufacturing solutions throughout the Upper Midwest. Products include assembly tools, torque tools, material removal tools, cranes, hoists, and ergonomic lifting and fall protection equipment. Additionally, the company offers Industry 4.0 software.

TTP represents numerous brands, including Atlas Copco, AMC, Gorbel and Demag. To support its products, TTP employs technical specialists and operates a factory-certified service center that provides repairs, onsite support and preventive maintenance.


A New Website Needed to Convey TTP’s Superior Tool Selection and Bespoke Customer Service

B2B buyers in TTP’s industry are discriminating, demanding customers. The company’s customers include specifying engineers, designers, purchasing managers, quality managers and senior leaders. To set itself apart from competitors, TTP engineers help customers select the right tools for their application in addition to providing bespoke system design support as a value-added service. The trouble was, the old website design, content and architecture didn’t adequately convey these TTP strengths and benefits to more sophisticated buyers. The company turned to Windmill Strategy to reimagine its website and transform it into a compelling destination for TTP’s growing customer base.


The Answer Was a WordPress-Built, SEO-Optimized Site With an E-Commerce Store

Beyond providing an engaging customer experience, TTP’s new WordPress-built website would generate leads and inquiries for the company’s products and services. For the first time, the site would also house the lightweight e-commerce solution — Shopify Buy Button. This is one industry where companies historically haven’t offered e-commerce options. Therefore, TTP was eager to test the demand for online orders. 

Industrial Manufacturing Web Design Technical Tool Case Study Product Page

Finally, to improve search rankings and drive more visitors to the site, we optimized the new content with many more keyword phrases.


A new, intuitive sitemap (architecture), compelling copy and updated branding improved website engagement, which ultimately led to converting more leads into customers. Website features such as “Get a Quote” made it easier for visitors to complete a simple form and receive a quote from the company in a matter of minutes for some requests.

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Are you looking for a digital marketing partner that understands the complexities of your industry? Let’s talk today

Windmill Strategy is a web design company & digital marketing agency helping industrial and manufacturing companies achieve increased visibility, higher quality leads, and greater marketing ROI through smarter web design. Our website design and B2B digital marketing approach goes beyond “more traffic,” seeking out better traffic, by gaining the attention of the specific niche groups of buyers and influencers that represent your best customers. We help our clients communicate and sell their complex products and services to multiple audiences – be it through web design or digital marketing and SEO. Working collaboratively with your in-house marketing and sales team, we design websites that drive leads and sales that result in overall business growth. Schedule a call to learn more.
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