B2B Software Web Design Case Study phData Feature

B2B Data Strategy Consultants Website Design

A Big Data Consulting Firm Launches Improved Website to Fuel its 100 Percent Annual Growth Rate

Growing at a clip of 100 percent year-over-year, phData needed a robust website to sustain that growth and motivate Cloudera representatives to refer their clients to phData for machine learning consulting, data ops software, managed services and big data. Cloudera is a leading enterprise data cloud company serving numerous industries. Through elegant design and beautiful graphics, the new site positioned phData as knowledgeable and trustworthy, sparking additional growth and new customers.

Services Utilized

  • Web Design & Development
  • UX, Visual Design & Branding


  • Infographics and Illustration
  • WordPress
  • Blog/News


  • Greater confidence in all stages of the sale with enterprise-level clients and prospects

About phData

phData was founded by former Thomson Reuters and Cloudera software engineers to capitalize on the fast-growing demand for Big Data solutions and services. By focusing on its core strengths — Big Data platforms, applications, and machine learning for the enterprise — the Minneapolis-based company has been successfully competing against much larger technology consulting firms such as Accenture, IBM, Cap Gemini and others. So successful, in fact, phData experienced 100 percent year-over-year growth in 2018 on the strength of customers like Boston Scientific, Cargill and General Mills.


How to Appeal to an Educated, Smart Audience

phData’s target clients read like a page from Google’s employee directory: data scientist, VP of analytics, architect and software engineer. Most of its customers are deeply enmeshed in implementing data platforms and require managed services and consulting expertise from the engineers and data scientists at phData. Site visitors and prospects, for instance, include Cloudera representatives who refer their clients to phData for Big Data and machine learning consulting, data ops software, and managed services capabilities. It’s paramount that phData make a lasting impression with this group of brilliant, demanding decision-makers. The company needed an updated, modern website that attracted new customers and kept the ones it already had. 


How to Evoke a Professional, Enterprise-Level Brand

B2B Software Web Design Case Study phData MobileGiven the company’s smart, educated audience, the new website design needed to communicate an air of authority and knowledge in addition to being approachable and trustworthy. The website’s content is directed by a voice and style guideline that defines phData as pragmatic, agile, results-oriented, innovative and fearless. 

To that end, we designed the site to evoke a professional, enterprise-level quality using abstract images and a blue and gray palette that complemented the company’s existing brand and logo color. phData’s previous website was built with WordPress, so it made sense to stay with the industry’s best open-source content management system (CMS). By sticking with WordPress, phData’s site administrators could also avoid expensive additional training.

The site’s pages use modular visual elements, which makes it easier for site admins to style pages on their own much faster, and without the need for unique design templates. No design experience required! 

The easy-to-navigate website helps prospects quickly learn more about phData in a section named “What We Do.” Here, viewers dive deeply into the company’s core business offerings through scrolling pages embellished with striking graphics and data visualizations.

  •   Big Data Platform Managed Services
  •   Big Data Consulting & Data Ops
  •   Data Science Enablement & MLOps

To meet phData’s requirements to create and launch the new website quickly, we embraced a minimum viable product (MVP) methodology to build it. Close collaboration between phData and Windmill Strategy kept everyone aligned and moving ahead during this project. Following the launch at the end of 2018, iterative enhancements were made to reflect changes in phData’s offerings. With the speed of phData’s growth, there will undoubtedly be more.

B2B Software Web Design Case Study phData Feature


B2B Software Web Design Case Study phData Homepage


B2B Software Web Design Case Study phData Desktop

Thank you for all the support your team has given us with our website! It’s been fantastic we plan to keep our business with you guys for a long time.
Brock NolandBrock Noland, phData

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Windmill Strategy is a web design company & digital marketing agency helping B2B technology companies achieve increased visibility, higher quality leads, and greater marketing ROI through smarter web design. Our website design and B2B digital marketing approach goes beyond “more traffic,” seeking out better traffic, by gaining the attention of the specific niche groups of buyers and influencers that represent your best customers. We help our clients communicate and sell their complex products and services to multiple audiences – be it through web design or digital marketing and SEO. Working collaboratively with your in-house marketing and sales team, we design websites that drive leads and sales that result in overall business growth. Schedule a call to learn more.