Air-Cure designs, manufactures, installs and services dust control and process filtration systems for industrial applications, including in hazardous, harsh and remote locations. The company’s best-in-class dust collection solutions serve a variety of industries, including mining and metals, power generation, agriculture, and wood and forestry.
Situation: A State-of-the-Art Site to Enhance Trust and Appeal to New Markets
With a sales cycle that can run as long as five years for new prospects, Air-Cure needed to update its website to enhance its role as a tool that prospects use to verify their confidence in the company’s ability to provide solutions to their air quality and dust control problems. The companies Air-Cure works with are also technical, manufacturing and industrial companies. The site needed to reflect this focus by incorporating technical content so that users would have enough information and ultimately be prompted to reach out via phone call or email form.
There were two challenges posed by the project: a limited budget, which is not unusual, and the highly unusual emergence of a global pandemic.
Solution: A Clean, Custom Design Using Existing Branding and Color Palette
Windmill developed a budget-friendly approach to designing and developing the new Air-Cure site, including retaining the existing branding and color palette and adopting a phased approach for future enhancements.
The site’s navigation was designed to make it easy for site users to see Air-Cure’s expertise in multiple industries and applications, and to increase the visibility of services such as maintenance and custom fabrication. By presenting technical information clearly, the site supports the sales process, in essence acting as another member of the sales team. The site was designed to be useful for both buyers, such as high-level corporate decision makers, and influencers, the engineers or other technical experts who likely do most of the research and recommend specific technologies to the buyers within their companies.
In both the desktop version and the sleek mobile/responsive version, buyers and influencers in a range of industries can easily find their markets represented. The new Air-Cure site represents the company as the industry leader that it is.
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Windmill Strategy is a web design company & digital marketing agency helping B2B industrial manufacturing companies achieve increased visibility, higher quality leads, and greater marketing ROI through smarter web design. Our website design and B2B digital marketing approach goes beyond “more traffic,” seeking out better traffic, by gaining the attention of the specific niche groups of buyers and influencers that represent your best customers. We help our clients communicate and sell their complex products and services to multiple audiences – be it through web design or digital marketing and SEO. Working collaboratively with your in-house marketing and sales team, we design websites that drive leads and sales that result in overall business growth. Schedule a call to learn more.