Our job was to provide highly complex subject matter in an easily consumable, reader-friendly format; and to present their founder as relatable and accessible. The design pays homage to the founder’s family heritage and reflects the firm’s character-driver brand. A map was utilized as a “where’s Kevin” game to mirror his playful personality.
A modest update of the logo makes it a little more contemporary while retaining the integrity of their established brand.
Search engine optimization done in tandem with the redesign prompted an increase in revenue large enough to necessitate adding additional staff, and the site continues to generate quality leads for Beton.