B2b Industrial Engineering Web Design Case Study Beton Featured Image

B2B Engineering Web Design and Digital Marketing

Website Redesign for Concrete Consultants and Engineers

Beton Consulting Engineers approaches concrete from a chemical, materials, and structural engineering perspective and have worked on projects all over the world. They needed a website that lived up to their reputation as the go-to expert in concrete analysis and engineering.

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Services Utilized

  • Web Design & Development
  • Digital Marketing
  • UX, Visual Design & Branding


  • Blog/News
  • Logo Refresh
  • WordPress


  • Additional visibility via organic search
  • Additional trust with referrals and new prospects
  • Increased quality leads and sales resulting in new hires within the company to keep up with volume

Our job was to provide highly complex subject matter in an easily consumable, reader-friendly format; and to present their founder as relatable and accessible. The design pays homage to the founder’s family heritage and reflects the firm’s character-driver brand. A map was utilized as a “where’s Kevin” game to mirror his playful personality.

A modest update of the logo makes it a little more contemporary while retaining the integrity of their established brand.

Search engine optimization done in tandem with the redesign prompted an increase in revenue large enough to necessitate adding additional staff, and the site continues to generate quality leads for Beton.

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Are you looking for a digital marketing partner that understands the complexities of your industry? Let’s talk today

Windmill Strategy is a web design company & digital marketing agency helping technical, engineering and industrial companies achieve increased visibility, higher quality leads, and greater marketing ROI through smarter web design. Our website design and B2B digital marketing approach goes beyond “more traffic,” seeking out better traffic, by gaining the attention of the specific niche groups of buyers and influencers that represent your best customers. We help our clients communicate and sell their complex products and services to multiple audiences – be it through web design or digital marketing and SEO. Working collaboratively with your in-house marketing and sales team, we design websites that drive leads and sales that result in overall business growth. Schedule a call to learn more.