WindmillStrategy-BetonConsulting

Beton Consulting Engineers Web Design and Digital Marketing

Website Redesign for Concrete Consultants and Engineers

Beton Consulting Engineers approaches concrete from a chemical, materials, and structural engineering perspective and have worked on projects all over the world. They needed a website that lived up to their reputation as the go-to expert in concrete analysis and engineering.

View Live Website

Services Utilized

  • Web Development & Design
  • Digital Marketing
  • Branding & Visual Design

Features

  • Blog/News
  • Logo Refresh
  • WordPress

Results

  • Additional visibility via organic search
  • Additional trust with referrals and new prospects
  • Increased quality leads and sales resulting in new hires within the company to keep up with volume

Our job was to provide highly complex subject matter in an easily consumable, reader-friendly format; and to present their founder as relatable and accessible. The design pays homage to the founder’s family heritage and reflects the firm’s character-driver brand. A map was utilized as a “where’s Kevin” game to mirror his playful personality.

A modest update of the logo makes it a little more contemporary while retaining the integrity of their established brand.

Search engine optimization done in tandem with the redesign prompted an increase in revenue large enough to necessitate adding additional staff, and the site continues to generate quality leads for Beton.