About Tamshell Corporation
Tamshell Corporation is a California-based precision machining partner specializing in high-performance plastic and soft metal components for a wide range of industries. Their expertise in machining complex geometries, commitment to quality, and ability to deliver custom solutions has made them a trusted partner for clients in aerospace, defense, medical, and beyond. As their company grows and evolves, Tamshell remains focused on investing in both people and technology, values that were central to the new website redesign.
Situation: A Temporary Website and Outdated Design Undermined Credibility and Growth
With a major facility expansion underway, the company recognized the urgency of rebuilding its digital presence—not only to regain search engine visibility but to meet the needs of technical buyers and engineers who rely on detailed information during the research and procurement process. The old website didn’t reflect Tamshell’s modern capabilities or their ambitions, and the team needed a platform that could support lead generation through PPC and inbound strategies while maintaining flexibility for future updates.
Solution: A Comprehensive Website Redesign Built to Support SEO, PPC, and Technical Buyers
Windmill Strategy began with a research-driven approach to information architecture, mapping out audience-specific pathways that would guide engineers, program managers, and supply chain buyers to relevant content. Using insights from search rankings and competitive analysis, the team created a content strategy that included detailed industry pages, a robust materials index, and FAQ sections to address technical questions head-on. The site was built in WordPress using a custom theme and proprietary Gutenberg blocks that offered both a polished design and long-term flexibility.
New quote request forms were developed to streamline inquiries, offering support for multiple file formats and direct integration with Tamshell’s Pipedrive CRM. Visual credibility was established through a combination of professional stock photography and carefully edited product images, including cut-out part photography used on the homepage. The homepage and landing pages were designed to balance clarity and sophistication, giving users a confident first impression while reinforcing Tamshell’s role as a high-quality machining partner.
Results: Stronger Visibility, Streamlined Quoting, and a Flexible Foundation for Marketing
Shortly after launch, the new Tamshell website became the foundation for PPC advertising campaigns and began delivering strong engagement from target audiences. The rebuilt site improved visibility through technical SEO, intuitive navigation, and keyword-focused content including industry-specific pages and a searchable materials library. Engineers now have access to structured technical information, and buyers can easily submit quote requests with all necessary project files.
Internally, the Tamshell team benefits from a modular content system that allows for easy updates and content expansion without developer support. The polished visual design, thoughtful UX, and custom integrations have created a durable platform that supports Tamshell’s marketing and sales objectives across all digital channels.
The redesigned website captures Tamshell’s precision and professionalism while elevating its digital presence to match the company’s growth and capabilities. With a stronger platform for marketing and sales, Tamshell is now better positioned to attract technical buyers, support quoting workflows, and compete confidently in a crowded manufacturing landscape.
Windmill Strategy is a web design company & digital marketing agency helping B2B Industrial, Automation, & Manufacturing companies achieve increased visibility, higher quality leads, and greater marketing ROI through smarter web design. Our website design and B2B digital marketing approach goes beyond “more traffic,” seeking out better traffic, by gaining the attention of the specific niche groups of buyers and influencers that represent your best customers. We help our clients communicate and sell their complex products and services to multiple audiences – be it through web design or digital marketing and SEO. Working collaboratively with your in-house marketing and sales team, we design websites that drive leads and sales that result in overall business growth. Schedule a call to learn more.