About Oxipital AI
Oxipital AI develops advanced AI vision systems designed for seamless integration into industrial automation processes. Their customers include OEMs, integrators, and sophisticated end users seeking intelligent inspection technology that can be embedded directly into machines or production environments. The company’s tools and systems reduce complexity while delivering actionable visual data that drives automation forward.
Situation: A New Brand Needed Messaging and a Scalable Website to Support Strategic Repositioning
As Oxipital AI prepared to publicly separate from its legacy identity and reposition itself around AI vision capabilities, the company needed a digital presence that reflected this evolution. Its previous focus on soft gripping solutions no longer reflected its current offerings, and the absence of a unified messaging strategy led to inconsistencies across marketing and sales efforts. The company’s rebranding initiative aimed to create clarity around its solutions and better engage key audiences, including machine builders, OEMs, and technically advanced end users. A new website and messaging framework would need to introduce the updated brand and support future growth, while adapting to internal shifts in priorities and rollout sequencing.
Solution: An MVP Website Launch Paired With a Messaging Framework to Support Growth and Flexibility
Windmill Strategy led a comprehensive discovery and planning process focused on aligning Oxipital AI’s brand repositioning with a flexible and scalable digital experience. Working alongside Oxipital’s third-party branding partner, we helped translate the company’s new identity into a clear messaging architecture and content strategy. The resulting website was designed to serve as an initial platform for the rebrand while supporting long-term scalability, content expansion, and marketing evolution.
The site was built on WordPress using the block editor and additional custom components to meet both functional and visual goals. Interactive UX elements—such as image comparison sliders, clickable card animations, page transition effects, and image hotspot functionality—were implemented to reflect the company’s innovation and technical focus. A robust resource center was built with custom taxonomies, gated content, and HubSpot integration to support lead capture and deeper engagement. Despite ongoing adjustments to project priorities and timelines that are frequent with growing companies, a phased rollout ensured the site met launch goals while establishing a strong foundation for future development.
Results: Stronger Brand Presence, Engaging UX, and a Foundation for Future Expansion
The new website successfully introduced Oxipital AI’s updated brand and repositioned the company as a leader in AI-powered vision systems. The new messaging framework brought consistency across marketing and sales efforts, allowing for more targeted communication with each of the company’s primary audiences. Interactive and dynamic design featuresgave the site a modern, technically sophisticated feel, helping to differentiate Oxipital AI from competitors and better reflect the company’s capabilities.
The site’s structure and content systems were developed to accommodate future phases of content and functionality, allowing for easy expansion as the brand continues to grow. By maintaining flexibility throughout the project and adapting to shifting priorities, Windmill Strategy delivered a high-performing MVP website that meets immediate brand and communication goals that will support long-term marketing success and grow with the company.
With a clear brand identity, modern user experience, and scalable foundation in place, Oxipital AI is well-positioned to lead in the intelligent automation space and serve as a go-to partner for AI-powered vision solutions in industrial applications.
Windmill Strategy is a web design company & digital marketing agency helping B2B Engineering, Techonology, & B2B Technical Services companies achieve increased visibility, higher quality leads, and greater marketing ROI through smarter web design. Our website design and B2B digital marketing approach goes beyond “more traffic,” seeking out better traffic, by gaining the attention of the specific niche groups of buyers and influencers that represent your best customers. We help our clients communicate and sell their complex products and services to multiple audiences – be it through web design or digital marketing and SEO. Working collaboratively with your in-house marketing and sales team, we design websites that drive leads and sales that result in overall business growth. Schedule a call to learn more.