About Monico Monitoring
Monico Monitoring provides advanced data communication gateways and remote condition monitoring solutions for industrial equipment. Serving critical sectors such as oil and gas, power generation, and mining, Monico’s expertise lies in capturing and translating machine-level data into actionable insights through CDL protocols and integrated analytics tools.
Situation: A Complex, Outdated Website Held Back a Growing Leader in Industrial Analytics
Monico’s previous website, built on the Joomla platform and expanded piecemeal over 12 years, had become a major constraint. The site’s structure was difficult to update, poorly optimized for mobile devices, and limited in its ability to support modern marketing efforts. As Monico shifted from primarily selling legacy hardware to promoting advanced remote condition monitoring solutions, the existing site failed to convey this evolution. Key offerings, like the new mCoreSDR gateway and real-time analytics capabilities, were buried or underexplained. The messaging didn’t speak clearly to distinct audience segments such as C-suite decision-makers, reliability engineers, and IT professionals, each of whom approaches Monico’s solutions from a different perspective. Lead generation was also limited, with most inbound inquiries stemming from existing customers rather than new prospects.
Monico needed more than a new design, it needed a site that could serve as a powerful marketing and sales tool, communicate its subject matter expertise, and support scalable digital campaigns moving forward.
Solution: A Strategic Redesign Showcased Monico’s Evolution from Hardware to High-Tech Intelligence
Windmill Strategy led a complete website overhaul, beginning with a UX and content strategy that addressed the unique needs of Monico’s target audiences. We restructured the site to more clearly segment solutions, products, and industries, aligning navigation with buyer intent and ensuring each visitor type could quickly find relevant information. A major focus was showcasing how Monico’s hardware and software solutions work together to deliver real-time insights.
We transitioned the site from Joomla to WordPress, using its native block editor to create a flexible, easy-to-manage backend for Monico’s team. Reusable content patterns were implemented for efficiency, and custom graphics helped explain complex technical concepts in a user-friendly way. We developed new content across the site, including detailed FAQs and revised product and industry pages that support SEO while enhancing user understanding.
Midway through the project, Monico adopted HubSpot, and Windmill provided guidance in implementing advanced form tracking and lead routing. Custom fields and CTA referral tracking were set up to attribute conversions to specific messages, pages, and campaigns. Calls-to-action were added to legacy product pages to promote newer technologies and guide users along solution paths without sacrificing SEO value.
In tandem with the website redesign efforts, we developed a digital marketing strategy that heavily leveraged SEO and paid media. A robust resources section was built to support ongoing thought leadership efforts, including gated content and webinar sign-ups connected to HubSpot for nurturing.
Results: Higher Traffic, Deeper Engagement, and a Platform Built for Scalable Lead Generation
Just one month after launch, the redesigned Monico website saw a 73% year-over-year increase in traffic. Session durations grew 119%, and organic sessions rose 85% month-over-month, indicating that SEO efforts were attracting the right audiences, and the new content and navigation were resonating with users. With CTA tracking and HubSpot integration in place, Monico gained visibility into how leads were interacting with the site—what they clicked, which messages drove conversions, and where prospects entered the sales funnel.
Internally, the site became easier to manage, freeing the Monico team to focus on content creation and strategic campaigns. The new structure clearly communicates Monico’s evolution and positions the brand as an expert in remote condition monitoring and industrial analytics.
By honoring Monico Monitoring’s legacy in industrial data communication while positioning the company as a forward-looking leader in analytics and remote condition monitoring, the new website supports Monico’s vision to become the go-to source for intelligent machine data solutions across industrial sectors.
Windmill Strategy is a web design company & digital marketing agency helping B2B Industrial, Automation & Manufacturing companies achieve increased visibility, higher quality leads, and greater marketing ROI through smarter web design. Our website design and B2B digital marketing approach goes beyond “more traffic,” seeking out better traffic, by gaining the attention of the specific niche groups of buyers and influencers that represent your best customers. We help our clients communicate and sell their complex products and services to multiple audiences – be it through web design or digital marketing and SEO. Working collaboratively with your in-house marketing and sales team, we design websites that drive leads and sales that result in overall business growth. Schedule a call to learn more.