About Fortvita
Fortvita is a global biotechnology company and wholly owned subsidiary of Innovent Biologics. The company leverages decades of scientific excellence in oncology, cardiology, autoimmune disorders, and ophthalmology to develop transformative therapies that meet unmet medical needs around the world. Focused on accelerating research breakthroughs into real-world treatments, Fortvita operates at the intersection of cutting-edge science and compassionate care.
Situation: A Newly Formed Biotech Brand Needed a Credible Digital Presence to Support Growth
Fortvita had ambitious goals—to establish itself as a serious player in the global biotech space while attracting top-tier talent and strategic partnerships. But at the project’s outset, it had only a logo and a few brand colors. With no website, no written content, and no design framework, the company needed Windmill to quickly create a web presence that could serve multiple functions: signal credibility, speak to both scientific and corporate audiences, and set the stage for future expansion.
The timeline was tight. Fortvita needed a landing page within weeks to align with ongoing business development conversations and to begin engaging the biotech community. At the same time, it needed a larger, recruitment-focused website to follow closely behind. The challenge was compounded by the need to discuss complex scientific pipelines in a way that was accessible, while still protecting proprietary information. The website also needed to resonate with highly distinct user groups—from physicians to potential employees, each with different priorities, ranging from research pipelines to company culture.
Solution: A Strategic Website Launch That Balanced Scientific Depth, Recruitment, and Brand Identity
To meet Fortvita’s urgent need for a digital footprint, Windmill Strategy developed an initial single-page landing experience that launched within weeks. This page gave the startup a clean, modern presence that established the brand’s credibility and helped begin conversations with partners, job seekers, and other key audiences. Meanwhile, work began on a more robust, fully designed site to serve Fortvita’s long-term goals.
The full website project involved designing and building a mobile-optimized, content-managed WordPress site that could scale with Fortvita’s growth. Since the brand identity w
as still in flux, Windmill provided extensive design support, helping translate early visual assets into a broader digital brand system. Careful attention was given to developing an aesthetic that would appeal to both the scientific community and prospective employees, balancing sleek professionalism with a sense of innovation and approachability.
Key technical components included a custom WordPress theme enhanced with a proprietary ACF-based block system, giving Fortvita full flexibility in editing and expanding content. A particularly important element was the creation of a custom “pipeline” content type—an elegant, modular structure that allows the company to update its research and development efforts dynamically, without developer assistance. This was essential for showcasing progress without compromising sensitive intellectual property.
As recruitment was a major objective, Windmill built out a modern, easy-to-use careers section. This included an intuitive application process and job listing system, integrated directly into the site. In addition, thoughtful UX strategies ensured that each of Fortvita’s core audience groups could quickly find relevant information, whether they were researchers, physicians, investors, or patients.
Results: Accelerated Launch, Scalable Architecture, and a Website Built for Long-Term Impact
Fortvita’s website was launched in two strategic phases, hitting critical milestones along the way. The interim landing page helped the company meet immediate visibility needs while continuing to shape its internal messaging. The final site was delivered on time and on budget, with an elegant, flexible content structure that’s already helping Fortvita attract talent, engage partners, and position itself as a credible, science-driven innovator.
By establishing a strong digital foundation rooted in Fortvita’s mission of advancing global health through innovation, the new website positions the company for continued growth as a trusted leader in biotech research, recruitment, and strategic partnerships.
Windmill Strategy is a web design company & digital marketing agency helping Life Science & B2B Medical companies achieve increased visibility, higher quality leads, and greater marketing ROI through smarter web design. Our website design and B2B digital marketing approach goes beyond “more traffic,” seeking out better traffic, by gaining the attention of the specific niche groups of buyers and influencers that represent your best customers. We help our clients communicate and sell their complex products and services to multiple audiences – be it through web design or digital marketing and SEO. Working collaboratively with your in-house marketing and sales team, we design websites that drive leads and sales that result in overall business growth. Schedule a call to learn more.