Webinar: Websites, SEO & AI: How B2B Buyer Behavior Is Evolving and What to Do About It
B2B buyers aren’t waiting for your sales team anymore.
Today’s engineers and technical decision-makers complete more than half of their buying journey before ever reaching out, and AI is making that window even shorter. They’re using ChatGPT, Perplexity, and Google’s AI-powered search to build shortlists, compare vendors, and validate capabilities before you even know they’re looking.
For manufacturers and industrial companies, this shift changes what your website needs to do and what it needs to say. A site that’s slow, surface-level, or built around yesterday’s SEO tactics won’t make the cut when an AI system is pre-qualifying vendors on your buyer’s behalf.
Staying visible and competitive in this new landscape means understanding how buyers are researching, what AI systems are looking for when they cite sources, and where your website and digital strategy need to evolve to keep up.
Webinar topics include:
- How AI is changing the way engineers and technical buyers research, compare, and shortlist vendors
- What your website needs to do to be visible and credible to both human buyers and AI systems
- Strategic priorities for website content, SEO, and digital marketing in the age of AI
Join us live on March 17 at 9:30 AM (Central). Registered users will be sent a link to the webinar recording.