Content Strategy, Sales and Marketing Alignment, Copywriting and SEO

Your company’s unique content strategy helps you plan, create and deliver useful content across all of your marketing channels.

Your company’s unique content strategy helps you plan, create and deliver useful content across all of your marketing channels. Aligned content strategy ensures your marketing messaging is consistent with the messages that resonate in the sales cycle, and that it’s consistent from your website to printed datasheets to other touchpoints. We’ll also help you and your sales team, and subject matter experts (SMEs), develop and fine-tune key messages that set you apart from your competitors.

Writing for digital applications such as websites and landing pages takes skill and experience. If you don’t have in-house copywriters with the right skill sets, Windmill Strategy’s copywriters can save you time and free up your staff to focus on marketing tasks that are core to your business. Our writers have broad industry experience and focus their time interviewing engineers and other technical leaders to tease out the memorable narratives and storylines that separate you from the “pack.”

As our copywriter creates your new content, they craft the messaging using unique keyword phrases that appear on each page. Keyword research by our search engine optimization (SEO) team helps your content get found by qualified prospects using familiar search terms. The goal is to have your content appear as close to the top of a search engine results page (SERP) as possible for searchers whose queries are closely aligned with what you offer.

Learn more about content strategy, marketing automation and sales enablement, and search engine optimization. 

To create a custom approach for you, contact us.