Modern marketing technology provides insight into who’s engaging with your website, ads, and content marketing, triggering followup at the right time from sales.
These tools show you the actual company names (and often, LinkedIn profiles) of the visitors who have been anonymously browsing your website. This allows marketers to better fine tune their targeting, and, gives sales key information. You can integrate the software with your existing CRM and alert your salespeople to visits that are ready for a follow-up from sales. ABM platforms allow you to show display ads to the decision-makers at target accounts, by name or by industry/size, and trigger followup activities from sales at the right time based on engagement.
- CRM: HubSpot, Salesforce, and more.
- Marketing Automation: HubSpot, Pardot, MailChimp, Constant Contact, SharpSpring
- ABM & Email/LinkedIn Marketing: Triblio, Demandbase, Growbots, Lead Cookie
- Lead Intelligence: LeadFeeder, LeadForensics, HubSpot
To create a custom approach for you, contact us.