Technical, Academic, Clinical and Scholarly Publishing

Web Design and Digital Marketing for Technical, Academic, Clinical and Scholarly Publishing

We help publishers engage multiple audiences, increase brand recognition, and position themselves as a leader in their field. You’ll stand apart from the competition, generate more more engagement online, and grow your brand perception and marketshare.

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Scientific, Clinical, Academic and Scholarly Publishing Web Design and Development Solutions

Windmill has a deep history of working in the scholarly and academic publishing industries, as well as trade organizations, online journals, book publishers, and software and service providers to the publishing industry. We help clients differentiate themselves through strong branding, user-friendly websites, and engaging online journals and communities. Upgrade your marketing. Contact us today.

Meeting the Unique Needs of the Scholarly Publishing Industry

The scientific and scholarly publishing community is complex and diverse, with nuances such as:

  • Multiple audiences
  • Unique industry jargon
  • Multiple stakeholders
  • Changing leadership in educational groups and societies
  • Unique software and publishing platforms
  • The continued shift from print to online

This diversity makes it a challenge to find digital marketing companies that understand the industry and can deliver the right results. At Windmill Strategy, we understand these challenges and can help you make a greater impact.

Contact Us to Learn How


Before and After

Aries Systems needed a sophisticated and modern website that would provide a rich and user-friendly experience for publishers, authors, and editors alike. The site features a video library, custom icons, and infographics that illustrate the software’s workflows, a quick-search Journals List tool for editors, and a wide variety of page layouts. We’ve continued to support Aries with agile and iterative improvements to their website over time, based on data and internal business needs.

Before

After

I’ve worked with Windmill on several different projects for various organizations and each time I have been impressed with their project management skills. They are easy (and enjoyable) to work with, while always keeping us on track and on task. And what’s more, the end result has been a beautiful, intuitive and well designed product.
Tony AlvesDirector, Product Management, Aries Systems Corporation
Wow! The publication is just beautiful! This modern look & feel will have far-reaching appeal to our members and, we hope, to non-members and those interested in joining CSE. I guarantee that our snazzy new site is going to make my job of recruiting articles much easier. Authors will be thrilled to see their names in lights! With many thanks for our partnership. It’s been great working together.
Tracey DepellegrinEditor-In-Chief, CSE Science Editor

What clients are saying about us...

Testimonials
David Wiegand
20:46 04 Jan 22
 We initially chose Windmill because of their depth of experience in helping industrial and manufacturing clients through similar website and marketing projects. They were big enough to get the job done yet small enough to give us great attention to detail and our account. Our new website has received lots of positive comments from the team and our announcement on LinkedIn, and we're very excited to start seeing traction with attracting qualified leads through our ongoing marketing work together.
Murray Fussell
23:58 03 Jan 22
Many thanks to the entire Windmill team for leading us through our website project! We especially appreciate Maria for being our guide from start to finish. From the outset of our website project, we were seeking to improve our organic performance, and wanted a partner that had experience in implementing HubSpot. While it's too soon to measure an increase in organic traffic, we have a solid foundation and analytics in place to review and make continuous improvement. A harder to measure outcome of this project is the value added to the internal sales team in the way of more images, links and specs/information available to send to prospective customers.
Doug S
17:16 20 Dec 21
My client is small manufacturer of industrial materials, I looked at a significant number of agencies who have expertise in B2B technical marketing, web design, Wordpress and Hubspot. Windmill was the best choice and our project experience with them proved that out. Our progression through the project was efficient, very well managed and we are happy with our new website. The project team was professional and responsive. Now our challenge is to improve our SEO position and drive more organic traffic. I look forward to working with Windmill's marketing team to lift organic traffic above our historical baselines.
Omar Ilsever
16:04 17 Dec 21
The team at Windmill is fantastic! When we setout to build our new site, the objective was to build a simple, clean website that better established our newer division in the market , and Windmill delivered just that. Communication with Windmill was far better than past experiences, and we were very satisfied with Emily and the team throughout the project. I've launched several websites over the last 16 years and this was one of, if not, the best website experiences I've worked on. Thank you for your assistance and service!
Diane Govenat
16:51 08 Dec 21
Windmill is great to work with - they were very patient as we stretched out our website redesign to a much longer schedule than originally anticipated. The entire team is very responsive and creative. They listen and provide great customer service. I would highly recommend Windmill!
Brad Henry
18:19 02 Dec 21
I’ve really enjoyed working with Windmill and hands down have been the best technical/website partner I’ve worked with. I wouldn’t have been successful at TPGi without their knowledge, hard work, and creative problem-solving capabilities.
Their responsiveness is great. Our last IT consultant definitely worked on his own time, but Windmill isn’t like that. I only have to ask them once to do something, they get it done right away, and if they need more than one person working on it, they make it happen. I never have to worry about something slipping through the cracks. They’re very reliable.
Sara GirardMarketing and Communications Director, AIP Publishing

Engaging Multiple Audiences in Unique Buying Cycles and Managing Internal Stakeholders

Like nearly all of our clients, you aren’t targeting the typical consumer, requiring unique messaging and conversion paths. Influencers (instructors selecting a book for their curriculum) may be the key marketing persona, while the actual purchaser is the student. Authors may be the primary audience for journals, while librarians make buying decisions and drive revenue. Nuanced attention to personas, ideal customer profiles, and buying cycles make the difference in creating a successful online presence.

We’re familiar with processes involving boards and multiple stakeholders. We’ll work closely with your leaders, editorial staff, or marketing managers, using our tried-and-true processes for managing projects efficiently while gaining consensus from large boards and memberships.

How Can We Help You succeed?

Thank you so much for all your help! It is really exciting to see everything come together. It is very satisfying to see where we were at the beginning and what we have achieved during the process.
Diana EpsteinManaging Editor, Di-Ep Biomedical Editorial Services Ltd

Windmill Has a Longstanding Reputation in the Academic Publishing Industry

Whether you help upgrade your marketing website, connecting with third party systems, or guiding UX decisions for an online publishing platform, we can help. Our work balances strong branding, intuitive UX, and clean code. It’s measured through engagement metrics, page views, ad placement, subscription sales, and appealing gated content. Agile iterative improvements keep your online assets continually evolving, to keep pace with your organization and the world around us.

Our team has been working with scholarly, technical, clinical and niche publishing groups for years. We’re familiar with your unique challenges, meeting them with solid processes. How can we help you succeed?

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We believe in choosing the right tool for every job. Below are a few of our most important tools, certifications and partnerships.
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