Technical, Academic, Clinical and Scholarly Publishing

Web Design and Digital Marketing for Technical, Academic, Clinical and Scholarly Publishing

We help publishers engage multiple audiences, increase brand recognition, and position themselves as a leader in their field. You’ll stand apart from the competition, generate more more engagement online, and grow your brand perception and marketshare.

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Scientific, Clinical, Academic and Scholarly Publishing Web Design and Development Solutions

Windmill has a deep history of working in the scholarly and academic publishing industries, as well as trade organizations, online journals, book publishers, and software and service providers to the publishing industry. We help clients differentiate themselves through strong branding, user-friendly websites, and engaging online journals and communities. Upgrade your marketing. Contact us today.

Meeting the Unique Needs of the Scholarly Publishing Industry

The scientific and scholarly publishing community is complex and diverse, with nuances such as:

  • Multiple audiences
  • Unique industry jargon
  • Multiple stakeholders
  • Changing leadership in educational groups and societies
  • Unique software and publishing platforms
  • The continued shift from print to online

This diversity makes it a challenge to find digital marketing companies that understand the industry and can deliver the right results. At Windmill Strategy, we understand these challenges and can help you make a greater impact.

Contact Us to Learn How


Before and After

Aries Systems needed a sophisticated and modern website that would provide a rich and user-friendly experience for publishers, authors, and editors alike. The site features a video library, custom icons, and infographics that illustrate the software’s workflows, a quick-search Journals List tool for editors, and a wide variety of page layouts. We’ve continued to support Aries with agile and iterative improvements to their website over time, based on data and internal business needs.

Before

After

I’ve worked with Windmill on several different projects for various organizations and each time I have been impressed with their project management skills. They are easy (and enjoyable) to work with, while always keeping us on track and on task. And what’s more, the end result has been a beautiful, intuitive and well designed product.
Tony AlvesDirector, Product Management, Aries Systems Corporation
Wow! The publication is just beautiful! This modern look & feel will have far-reaching appeal to our members and, we hope, to non-members and those interested in joining CSE. I guarantee that our snazzy new site is going to make my job of recruiting articles much easier. Authors will be thrilled to see their names in lights! With many thanks for our partnership. It’s been great working together.
Tracey DepellegrinEditor-In-Chief, CSE Science Editor

What clients are saying about us...

Testimonials
Christine Olson
16:30 08 Jun 21
The Windmill team was just what our medium sized industrial company needed! They are a true extension of our team who shared our vision and had the resources to get things done. I especially appreciate their willingness to coach us when we want to learn and be self sufficient. Our new website is bringing in leads and we have plans to use them for more projects.
Alexandra Thrond
15:56 19 May 21
Worked with Windmill on our new website and couldn't be happier. They kept the project moving along with our timelines, and were very professional. Seemed to read our minds with the creative design aspects!
Todd Bauernfeind
19:43 16 Apr 21
I've been working with Windmill since last July, we needed a way to reach more customers. They have revamped our website optimized our SEO and ran countless campaigns for us. The results of this work have been tremendous, they really know what they are doing. It is also a great group to work with.
Marissa Sapega
15:47 16 Apr 21
Windmill was absolutely amazing to work with. We had a massive project (rebranding, complete site rebuild) and everything needed to be accessible. Windmill was the best firm we could have hoped for to partner with. They were consistently responsive, accommodating, eager to help, and very knowledgeable. I would work with them again, no question!
Sarah Brouillard
17:06 01 Feb 21
Windmill is the perfect combination of a personal and professional team. I enjoy their collaborative approach to website work and the final results they produce are gorgeous.
Charles Lapensėe-Lafond
03:33 26 Jan 21
(Translated by Google) I spoke with a member of the team. He masters his subject perfectly and is very professional. It inspires me confidence.(Original)J'ai discuté avec un membre de l'équipe. Il maîtrise parfaitement son sujet et est très professionnel. Cela m'inspire confiance.
Rebecca Johnson
17:37 04 Jan 21
Windmill Strategy is an excellent partner for any and all branding, marketing, and website design/development needs. We hired Windmill to update the logo and create a website for the Childhood Cancer and Leukemia International Consortium (CLIC) and CLIC Foundation. They did an outstanding job on both counts and we are incredibly pleased with the final products. Our new logo and website are innovative and aesthetically appealing, while simultaneously bringing our mission and purpose to life. All of the Windmill staff members were a pleasure to work with from concept to execution, and it truly was a collaborative process. Additionally, they have continued to provide outstanding service after the launch of our website. We would like to congratulate Kathy Mrozek for assembling such a knowledgeable, talented, and professional team including Jackson Kelly, Trevor Lucking, Jen Brigham, Paul Waxlax, James Grumish, Ivan Trushin, and others.Becky Johnson, CLIC Program Manager and CLIC Foundation Executive DirectorLogan Spector, CLIC Chair and CLIC Foundation President and Director
Justin Rattner
18:16 28 Dec 20
Windmill did an excellent job developing our company's website. They were highly-organized, cost-effective, and able to maintain a strict project guideline. Windmill was extremely responsive throughout the entire project and their team's expertise and wide-base of knowledge played a critical role in our successful "refresh & relaunch".
William Erickson
18:45 21 Dec 20
I have worked with Windmill over the past 9 months on branding, marketing and a full website design. This group has been absolutely phenomenal to work with. From the first meeting through implementation of each project it as been first class along the way. The team stays engaged and helps you walk through all of the different steps and options. I can't recommend them enough for their work!
Visualz
18:32 13 Aug 20
When we were on the hunt for a new web development partner, it was really important for us to find a team that would also act as a strategic partner. A lot of organizations are really strong in one or the other, but it's rare to find both. Windmill is that rare find!In addition to their expertise in development, SEO, digital marketing, etc., they truly think big picture. They take time to get to know your business and customers. They ask the right questions. They challenge where necessary. They work alongside you as an extension of your team and bring an incredible amount of value.Specific shout outs:Jackson is our Account Manager, and he's been phenomenal from the start. We've thrown all sorts of things his way, and he's managed to catch every single one of them, organize and delegate, and put a plan of action in place that's easy to understand. (Not an easy task).James is our lead developer, and he crushes it every time. From small changes to building wireframes and mapping out large transformations, he takes something so over our heads and makes it look easy.Karen has helped us understand SEO in a new way. You can read a thousand articles and blog posts, but nothing compares to someone walking you through it and applying it to your own brand. She's helped us optimize hundreds of products (that are now proudly appearing in search results) and get our Google and social ads up and running!Kathy is a great leader with an outstanding team. I can't say enough good things about them. They're truly changed our business for the better.
Their responsiveness is great. Our last IT consultant definitely worked on his own time, but Windmill isn’t like that. I only have to ask them once to do something, they get it done right away, and if they need more than one person working on it, they make it happen. I never have to worry about something slipping through the cracks. They’re very reliable.
Sara GirardMarketing and Communications Director, AIP Publishing

Engaging Multiple Audiences in Unique Buying Cycles and Managing Internal Stakeholders

Like nearly all of our clients, you aren’t targeting the typical consumer, requiring unique messaging and conversion paths. Influencers (instructors selecting a book for their curriculum) may be the key marketing persona, while the actual purchaser is the student. Authors may be the primary audience for journals, while librarians make buying decisions and drive revenue. Nuanced attention to personas, ideal customer profiles, and buying cycles make the difference in creating a successful online presence.

We’re familiar with processes involving boards and multiple stakeholders. We’ll work closely with your leaders, editorial staff, or marketing managers, using our tried-and-true processes for managing projects efficiently while gaining consensus from large boards and memberships.

How Can We Help You succeed?

Thank you so much for all your help! It is really exciting to see everything come together. It is very satisfying to see where we were at the beginning and what we have achieved during the process.
Diana EpsteinManaging Editor, Di-Ep Biomedical Editorial Services Ltd

Windmill Has a Longstanding Reputation in the Academic Publishing Industry

Whether you help upgrade your marketing website, connecting with third party systems, or guiding UX decisions for an online publishing platform, we can help. Our work balances strong branding, intuitive UX, and clean code. It’s measured through engagement metrics, page views, ad placement, subscription sales, and appealing gated content. Agile iterative improvements keep your online assets continually evolving, to keep pace with your organization and the world around us.

Our team has been working with scholarly, technical, clinical and niche publishing groups for years. We’re familiar with your unique challenges, meeting them with solid processes. How can we help you succeed?

Get Started Today

We believe in choosing the right tool for every job. Below are a few of our most important tools, certifications and partnerships.
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