Windmill has a deep history of working in the scholarly and academic publishing industries, as well as trade organizations, online journals, book publishers, and software and service providers to the publishing industry. We help clients differentiate themselves through strong branding, user-friendly websites, and engaging online journals and communities. Upgrade your marketing. Contact us today.
Meeting the Unique Needs of the Scholarly Publishing Industry
The scientific and scholarly publishing community is complex and diverse, with nuances such as:
- Multiple audiences
- Unique industry jargon
- Multiple stakeholders
- Changing leadership in educational groups and societies
- Unique software and publishing platforms
- The continued shift from print to online
This diversity makes it a challenge to find digital marketing companies that understand the industry and can deliver the right results. At Windmill Strategy, we understand these challenges and can help you make a greater impact.
Before and After
Aries Systems needed a sophisticated and modern website that would provide a rich and user-friendly experience for publishers, authors, and editors alike. The site features a video library, custom icons, and infographics that illustrate the software’s workflows, a quick-search Journals List tool for editors, and a wide variety of page layouts. We’ve continued to support Aries with agile and iterative improvements to their website over time, based on data and internal business needs.
I’ve worked with Windmill on several different projects for various organizations and each time I have been impressed with their project management skills. They are easy (and enjoyable) to work with, while always keeping us on track and on task. And what’s more, the end result has been a beautiful, intuitive and well designed product.
Wow! The publication is just beautiful! This modern look & feel will have far-reaching appeal to our members and, we hope, to non-members and those interested in joining CSE. I guarantee that our snazzy new site is going to make my job of recruiting articles much easier. Authors will be thrilled to see their names in lights! With many thanks for our partnership. It’s been great working together.
Their responsiveness is great. Our last IT consultant definitely worked on his own time, but Windmill isn’t like that. I only have to ask them once to do something, they get it done right away, and if they need more than one person working on it, they make it happen. I never have to worry about something slipping through the cracks. They’re very reliable.
Engaging Multiple Audiences in Unique Buying Cycles and Managing Internal Stakeholders
Like nearly all of our clients, you aren’t targeting the typical consumer, requiring unique messaging and conversion paths. Influencers (instructors selecting a book for their curriculum) may be the key marketing persona, while the actual purchaser is the student. Authors may be the primary audience for journals, while librarians make buying decisions and drive revenue. Nuanced attention to personas, ideal customer profiles, and buying cycles make the difference in creating a successful online presence.
We’re familiar with processes involving boards and multiple stakeholders. We’ll work closely with your leaders, editorial staff, or marketing managers, using our tried-and-true processes for managing projects efficiently while gaining consensus from large boards and memberships.
Thank you so much for all your help! It is really exciting to see everything come together. It is very satisfying to see where we were at the beginning and what we have achieved during the process.
Windmill Has a Longstanding Reputation in the Academic Publishing Industry
Whether you help upgrade your marketing website, connecting with third party systems, or guiding UX decisions for an online publishing platform, we can help. Our work balances strong branding, intuitive UX, and clean code. It’s measured through engagement metrics, page views, ad placement, subscription sales, and appealing gated content. Agile iterative improvements keep your online assets continually evolving, to keep pace with your organization and the world around us.
Our team has been working with scholarly, technical, clinical and niche publishing groups for years. We’re familiar with your unique challenges, meeting them with solid processes. How can we help you succeed?