Technical, Academic, Clinical and Scholarly Publishing

Web Design and Digital Marketing for Technical, Academic, Clinical and Scholarly Publishing

We help publishers engage multiple audiences, increase brand recognition, and position themselves as a leader in their field. You’ll stand apart from the competition, generate more more engagement online, and grow your brand perception and marketshare.

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Scientific, Clinical, Academic and Scholarly Publishing Web Design and Development Solutions

Windmill has a deep history of working in the scholarly and academic publishing industries, as well as trade organizations, online journals, book publishers, and software and service providers to the publishing industry. We help clients differentiate themselves through strong branding, user-friendly websites, and engaging online journals and communities. Upgrade your marketing. Contact us today.

Meeting the Unique Needs of the Scholarly Publishing Industry

The scientific and scholarly publishing community is complex and diverse, with nuances such as:

  • Multiple audiences
  • Unique industry jargon
  • Multiple stakeholders
  • Changing leadership in educational groups and societies
  • Unique software and publishing platforms
  • The continued shift from print to online

This diversity makes it a challenge to find digital marketing companies that understand the industry and can deliver the right results. At Windmill Strategy, we understand these challenges and can help you make a greater impact.

Contact Us to Learn How


Before and After

Aries Systems needed a sophisticated and modern website that would provide a rich and user-friendly experience for publishers, authors, and editors alike. The site features a video library, custom icons, and infographics that illustrate the software’s workflows, a quick-search Journals List tool for editors, and a wide variety of page layouts. We’ve continued to support Aries with agile and iterative improvements to their website over time, based on data and internal business needs.

Before

After

I’ve worked with Windmill on several different projects for various organizations and each time I have been impressed with their project management skills. They are easy (and enjoyable) to work with, while always keeping us on track and on task. And what’s more, the end result has been a beautiful, intuitive and well designed product.
Tony AlvesDirector, Product Management, Aries Systems Corporation
Wow! The publication is just beautiful! This modern look & feel will have far-reaching appeal to our members and, we hope, to non-members and those interested in joining CSE. I guarantee that our snazzy new site is going to make my job of recruiting articles much easier. Authors will be thrilled to see their names in lights! With many thanks for our partnership. It’s been great working together.
Tracey DepellegrinEditor-In-Chief, CSE Science Editor

What clients are saying about us...

Testimonials
Steve Reis
16:21 04 Aug 21
Being at the end of our project, I’m convinced we had the best development and marketing professionals possible by choosing to work with Windmill. They were a pleasure to work with. Their competence, organization, reliability, and attention to detail were beyond reproach. We're more than happy with the new site they put together for us.
Christine Olson
16:30 08 Jun 21
The Windmill team was just what our medium sized industrial company needed! They are a true extension of our team who shared our vision and had the resources to get things done. I especially appreciate their willingness to coach us when we want to learn and be self sufficient. Our new website is bringing in leads and we have plans to use them for more projects.
Alexandra Thrond
15:56 19 May 21
Worked with Windmill on our new website and couldn't be happier. They kept the project moving along with our timelines, and were very professional. Seemed to read our minds with the creative design aspects!
Todd Bauernfeind
19:43 16 Apr 21
I've been working with Windmill since last July, we needed a way to reach more customers. They have revamped our website optimized our SEO and ran countless campaigns for us. The results of this work have been tremendous, they really know what they are doing. It is also a great group to work with.
Marissa Sapega
15:47 16 Apr 21
Windmill was absolutely amazing to work with. We had a massive project (rebranding, complete site rebuild) and everything needed to be accessible. Windmill was the best firm we could have hoped for to partner with. They were consistently responsive, accommodating, eager to help, and very knowledgeable. I would work with them again, no question!
Sarah Brouillard
17:06 01 Feb 21
Windmill is the perfect combination of a personal and professional team. I enjoy their collaborative approach to website work and the final results they produce are gorgeous.
Their responsiveness is great. Our last IT consultant definitely worked on his own time, but Windmill isn’t like that. I only have to ask them once to do something, they get it done right away, and if they need more than one person working on it, they make it happen. I never have to worry about something slipping through the cracks. They’re very reliable.
Sara GirardMarketing and Communications Director, AIP Publishing

Engaging Multiple Audiences in Unique Buying Cycles and Managing Internal Stakeholders

Like nearly all of our clients, you aren’t targeting the typical consumer, requiring unique messaging and conversion paths. Influencers (instructors selecting a book for their curriculum) may be the key marketing persona, while the actual purchaser is the student. Authors may be the primary audience for journals, while librarians make buying decisions and drive revenue. Nuanced attention to personas, ideal customer profiles, and buying cycles make the difference in creating a successful online presence.

We’re familiar with processes involving boards and multiple stakeholders. We’ll work closely with your leaders, editorial staff, or marketing managers, using our tried-and-true processes for managing projects efficiently while gaining consensus from large boards and memberships.

How Can We Help You succeed?

Thank you so much for all your help! It is really exciting to see everything come together. It is very satisfying to see where we were at the beginning and what we have achieved during the process.
Diana EpsteinManaging Editor, Di-Ep Biomedical Editorial Services Ltd

Windmill Has a Longstanding Reputation in the Academic Publishing Industry

Whether you help upgrade your marketing website, connecting with third party systems, or guiding UX decisions for an online publishing platform, we can help. Our work balances strong branding, intuitive UX, and clean code. It’s measured through engagement metrics, page views, ad placement, subscription sales, and appealing gated content. Agile iterative improvements keep your online assets continually evolving, to keep pace with your organization and the world around us.

Our team has been working with scholarly, technical, clinical and niche publishing groups for years. We’re familiar with your unique challenges, meeting them with solid processes. How can we help you succeed?

Get Started Today

We believe in choosing the right tool for every job. Below are a few of our most important tools, certifications and partnerships.
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