Windmill has a history of working in the scholarly and academic publishing industries, as well as trade organizations, online journals, book publishers, and software and service providers to the publishing industry. During that time we’ve helped many clients differentiate themselves through strong branding, unique websites, and engaging online journals and communities. Upgrade your marketing. Contact us today.
The Unique Needs of the Publishing and Scholarly Publishing Industry
The academic and scholarly publishing community is complex and diverse. A few of the differences that make this industry challenging include:
- Unique industry jargon
- Multiple stakeholders
- Changing leadership in educational groups and societies
- Unique software and publishing platforms
- The continued shift from print to online
This diversity makes it a challenge to find digital marketing companies that understand the industry and can deliver the right results. At Windmill Strategy, we understand the challenges and can help you make an impact in your industry, contact us to learn how.
Before and After
Aries Systems wanted a sophisticated and modern website that would provide a rich and user-friendly experience for publishers, authors, and editors alike. The site features a video library, custom icons, and infographics that illustrate the software’s workflows, a quick-search Journals List tool for editors, and a wide variety of page layouts.
"I’ve worked with Windmill on several different projects for various organizations and each time I have been impressed with their project management skills. They are easy (and enjoyable) to work with, while always keeping us on track and on task. And what’s more, the end result has been a beautiful, intuitive and well designed product."
"Wow! The publication is just beautiful! This modern look & feel will have far-reaching appeal to our members and, we hope, to non-members and those interested in joining CSE. I guarantee that our snazzy new site is going to make my job of recruiting articles much easier. Authors will be thrilled to see their names in lights! With many thanks for our partnership. It’s been great working together."
"Windmill does high quality work and is a pleasure to work with. "
Windmill Has a Longstanding Reputation in the Academic Publishing Industry
One challenge the publishing community faces is the creation of online journals. Whether using an existing software platform or creating a CMS-driven website, this requires careful management of engagement metrics, page views, ad placement, subscription sales, and appealing gated content.
Since you aren’t targeting the typical consumer, we often have to work with unique messaging and conversion paths. For example, the typical buyer of an academic textbook is a student, while the instructor that selects the books used in the curriculum is actually the target audience. Often, authors can be the primary audience for journals while librarians are the actual purchaser. This makes it important to effectively identify your target audience to create a successful online presence.
Our team has been working with scholarly, technical, clinical and niche publishing groups for years. Because of this, we can meet the diverse challenges that this group has to face. Whether it’s working closely with your editorial staff or marketing manager, our team won’t have trouble adapting to your needs.
We also understand that working with your decision makers follows a different process than a typical business would use. Our team is capable of working closely with your leaders, and has developed unique processes for working with and gaining consensus from large boards and memberships.
"Thank you so much for all your help! It is really exciting to see everything come together. It is very satisfying to see where we were at the beginning and what we have achieved during the process."