Technical, Academic, Clinical and Scholarly Publishing

Modern Digital Marketing and Website Design for Technical, Academic, Clinical and Scholarly Publishing

We help technical publishers in multiple disciplines identify and engage high-level buyers and prospects with persuasive and effective marketing strategies that help you stand apart from your competitors and close more business. We’re experts in how technical audiences experience and interact with complex content.

Websites & Digital MarketingCase Studies

Scientific, Clinical, Academic and Scholarly Publishing Website Design and Development Solutions

Windmill has a history of working in the scholarly and academic publishing industries, as well as trade organizations, online journals, book publishers, and software and service providers to the publishing industry. During that time we’ve helped many clients differentiate themselves through strong branding, unique websites, and engaging online journals and communities. Upgrade your marketing. Contact us today.

The Unique Needs of the Publishing and Scholarly Publishing Industry

The academic and scholarly publishing community is complex and diverse. A few of the differences that make this industry challenging include:

  • Unique industry jargon
  • Multiple stakeholders
  • Changing leadership in educational groups and societies
  • Unique software and publishing platforms
  • The continued shift from print to online

This diversity makes it a challenge to find digital marketing companies that understand the industry and can deliver the right results. At Windmill Strategy, we understand the challenges and can help you make an impact in your industry, contact us to learn how.

Contact Us


Before and After

Aries Systems wanted a sophisticated and modern website that would provide a rich and user-friendly experience for publishers, authors, and editors alike. The site features a video library, custom icons, and infographics that illustrate the software’s workflows, a quick-search Journals List tool for editors, and a wide variety of page layouts.

Before

After

"I’ve worked with Windmill on several different projects for various organizations and each time I have been impressed with their project management skills. They are easy (and enjoyable) to work with, while always keeping us on track and on task. And what’s more, the end result has been a beautiful, intuitive and well designed product."
Tony AlvesDirector, Product Management, Aries Systems Corporation
"Wow! The publication is just beautiful! This modern look & feel will have far-reaching appeal to our members and, we hope, to non-members and those interested in joining CSE. I guarantee that our snazzy new site is going to make my job of recruiting articles much easier. Authors will be thrilled to see their names in lights! With many thanks for our partnership. It’s been great working together."
Tracey DepellegrinEditor-In-Chief, CSE Science Editor

What clients are saying about us...

Testimonials
4.9
Based on 25 reviews
Tom Richert
19:20 10 Sep 19
We enjoy working with Jackson and the team at Windmill. They are a valuable partner in keeping our digital communications a vital way of staying connected with the industry.
Kevin Wiersma
21:04 11 Jul 19
Responsive, quality work, seeks to understand, valued partner
Tom Monette
18:38 11 Jul 19
We have been working with Windmill Strategy for 4 months on a complete ground up web design and all new marketing collateral. The Windmill team has proven to be an experienced and effective partner in the Med Devices space to accomplish our corporate goals in a compressed timeline without sacrificing quality. We are medical device company and our products are technical and need good supporting writing and visual support. Windmill Strategy has done an excellent job in ensuring our company branding and message resonates with our customers. They LISTEN and DELIVER high quality work.
Kent Fichtner
15:29 03 May 19
I have been working with the people at Windmill Design for a few years. We first moved our website site to them for hosting. It was extremely simple and Kathy and her team were consummate professionals. I had many bad experiences with other companies charging a huge amount and giving us no help.We are now working on a brand new website and every meeting and email I have had with them has been proactive. They are always prepared and ready to go (they also answer really strange questions about capabilities of what websites can do).I plan to keep our business with them and as projects come up, use them for assistance.Thank you,Kent
Claire Sasse
17:24 09 Apr 19
We've been working with Windmill Design for several months now on a variety of projects and it's been an overall positive experience. Jackson is an outstanding communicator and has been quick to resolve any problems. We really appreciate our partnership and look forward to working together more in the future.
Ryan Durry
14:56 08 Jun 18
We have used Windmill for several years for design and web work on one of our biggest events, and they are always phenomenal. Their whole team excels at working with the variety of stakeholders we bring to the table, and really tries to understand our needs and bring out the best in every project. Their ability to operate within difficult circumstances or criteria, integrate with our team, and consistently deliver beautiful work is absolutely second to none.
"Windmill does high quality work and is a pleasure to work with. "
Zsolt SilbererPartner & Practice Lead, Incite

Windmill Has a Longstanding Reputation in the Academic Publishing Industry

One challenge the publishing community faces is the creation of online journals. Whether using an existing software platform or creating a CMS-driven website, this requires careful management of engagement metrics, page views, ad placement, subscription sales, and appealing gated content.

Since you aren’t targeting the typical consumer, we often have to work with unique messaging and conversion paths. For example, the typical buyer of an academic textbook is a student, while the instructor that selects the books used in the curriculum is actually the target audience. Often, authors can be the primary audience for journals while librarians are the actual purchaser. This makes it important to effectively identify your target audience to create a successful online presence.

Our team has been working with scholarly, technical, clinical and niche publishing groups for years. Because of this, we can meet the diverse challenges that this group has to face. Whether it’s working closely with your editorial staff or marketing manager, our team won’t have trouble adapting to your needs.

We also understand that working with your decision makers follows a different process than a typical business would use. Our team is capable of working closely with your leaders, and has developed unique processes for working with and gaining consensus from large boards and memberships.

Let’s discover your best path forward

"Thank you so much for all your help! It is really exciting to see everything come together. It is very satisfying to see where we were at the beginning and what we have achieved during the process."
Diana EpsteinManaging Editor, Di-Ep Biomedical Editorial Services Ltd