Technical, Academic, Clinical and Scholarly Publishing

Web Design and Digital Marketing for Technical, Academic, Clinical and Scholarly Publishing

We help publishers engage multiple audiences, increase brand recognition, and position themselves as a leader in their field. You’ll stand apart from the competition, generate more more engagement online, and grow your brand perception and marketshare.

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Scientific, Clinical, Academic and Scholarly Publishing Web Design and Development Solutions

Windmill has a deep history of working in the scholarly and academic publishing industries, as well as trade organizations, online journals, book publishers, and software and service providers to the publishing industry. We help clients differentiate themselves through strong branding, user-friendly websites, and engaging online journals and communities. Upgrade your marketing. Contact us today.

Meeting the Unique Needs of the Scholarly Publishing Industry

The scientific and scholarly publishing community is complex and diverse, with nuances such as:

  • Multiple audiences
  • Unique industry jargon
  • Multiple stakeholders
  • Changing leadership in educational groups and societies
  • Unique software and publishing platforms
  • The continued shift from print to online

This diversity makes it a challenge to find digital marketing companies that understand the industry and can deliver the right results. At Windmill Strategy, we understand these challenges and can help you make a greater impact.

Contact Us to Learn How


Before and After

Aries Systems needed a sophisticated and modern website that would provide a rich and user-friendly experience for publishers, authors, and editors alike. The site features a video library, custom icons, and infographics that illustrate the software’s workflows, a quick-search Journals List tool for editors, and a wide variety of page layouts. We’ve continued to support Aries with agile and iterative improvements to their website over time, based on data and internal business needs.

Before

After

"I’ve worked with Windmill on several different projects for various organizations and each time I have been impressed with their project management skills. They are easy (and enjoyable) to work with, while always keeping us on track and on task. And what’s more, the end result has been a beautiful, intuitive and well designed product."
Tony AlvesDirector, Product Management, Aries Systems Corporation
"Wow! The publication is just beautiful! This modern look & feel will have far-reaching appeal to our members and, we hope, to non-members and those interested in joining CSE. I guarantee that our snazzy new site is going to make my job of recruiting articles much easier. Authors will be thrilled to see their names in lights! With many thanks for our partnership. It’s been great working together."
Tracey DepellegrinEditor-In-Chief, CSE Science Editor

What clients are saying about us...

Testimonials
4.8
Based on 37 reviews
Hailey Gabriel
19:59 05 Mar 20
Amazing business partner as we revised our website and digital strategy. I would recommend them without reservation!
Paul O'Hagan
19:49 05 Mar 20
We're a small business offering specialized services that require a non-standard approach towards our marketing strategies and goals. Windmill Strategy has consistently met our changing demands for website development, powerful marketing techniques and search engine optimization. Over the past 3 years, Windmill Strategies has continued to shine with innovative quarterly traffic and lead summaries that allow us to focus on our goals and really give us an edge in a competitive market. They're a great team!
Charles Hart
17:10 21 Feb 20
Windmill was great to work with, and I loved the results. Really good experience and I'd recommend them highly.
Steve Hedlund
20:30 14 Jan 20
MMPA worked with Windmill Strategy (formerly Windmill Design) on a refresh of our logo and a much-needed redesign of our website. As our organization has continued to evolve, the Windmill team helped guide our strategy to engage our audience more deeply. We love the new logo; the website better connects members to our content; navigation is user-friendly, and we're more easily discovered online. Windmill was great to work with, and they took the time to understand what we needed.
Mark Johnson
20:51 10 Jan 20
We worked with Windmill on a website and logo project. Kathy and the team were great to work with, they listened to our needs, guided us to the best solution, and created a custom website that was right for our business.
Brian Ogren
20:19 10 Jan 20
We leveraged Windmill for their web design and development and had a great experience. Their personalized approach was key to our success. They put the customer first and are always willing to do what is needed to get things done.
"Windmill does high quality work and is a pleasure to work with. "
Zsolt SilbererPartner & Practice Lead, Incite

Engaging Multiple Audiences in Unique Buying Cycles and Managing Internal Stakeholders

Like nearly all of our clients, you aren’t targeting the typical consumer, requiring unique messaging and conversion paths. Influencers (instructors selecting a book for their curriculum) may be the key marketing persona, while the actual purchaser is the student. Authors may be the primary audience for journals, while librarians make buying decisions and drive revenue. Nuanced attention to personas, ideal customer profiles, and buying cycles make the difference in creating a successful online presence.

We’re familiar with processes involving boards and multiple stakeholders. We’ll work closely with your leaders, editorial staff, or marketing managers, using our tried-and-true processes for managing projects efficiently while gaining consensus from large boards and memberships.

How Can We Help You succeed?

"Thank you so much for all your help! It is really exciting to see everything come together. It is very satisfying to see where we were at the beginning and what we have achieved during the process."
Diana EpsteinManaging Editor, Di-Ep Biomedical Editorial Services Ltd

Windmill Has a Longstanding Reputation in the Academic Publishing Industry

Whether you help upgrade your marketing website, connecting with third party systems, or guiding UX decisions for an online publishing platform, we can help. Our work balances strong branding, intuitive UX, and clean code. It’s measured through engagement metrics, page views, ad placement, subscription sales, and appealing gated content. Agile iterative improvements keep your online assets continually evolving, to keep pace with your organization and the world around us.

Our team has been working with scholarly, technical, clinical and niche publishing groups for years. We’re familiar with your unique challenges, meeting them with solid processes. How can we help you succeed?

Get Started Today

We believe in choosing the right tool for every job. Below are a few of our most important tools, certifications and partnerships.
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