Minneapolis web design for B2B Windmill Strategy

Website Design & Development for Technical Industries

We guide organizations with complex and technical products and services through website transformations. Our work results in greater engagement, stronger positioning, increased visibility, higher quality leads, and greater marketing ROI.

Website Design & DevelopmentCase Studies

Website Design and Development that helps companies with complex offerings attract and convert their ideal audiences.

Communicate the value of your products and services with clarity and precision. Increase the bandwidth and expertise of your marketing team. Increase sales velocity. Learn the best practices and tactics that apply to your company and your goals. Upgrade your website. Increase your impact. Get more done, starting today.

Engaging with Specifications, Possibilities and Case Studies

Your clients may be smart, but this doesn’t mean they’ll draw a clear line between your products and services and the outcome they hope to achieve. This puts the burden on you to show the value of your offerings while providing sufficient specifications for engineers, researchers, physicians and technically-minded buyers. Case studies, industry pages, and persona-driven content, and well thought-out product databases are some of the building blocks to being found online, and convincing multiple layers of decision-makers that you have the expertise to solve their unique challenges. Many technical buyers are averse to typical B2C marketing tactics, so it takes a nuanced strategy to attract, engage, and convert the the members of your highly specific audiences into quality leads.

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Windmill does high quality work and is a pleasure to work with.
Zsolt SilbererPartner & Practice Lead, Incite

Windmill Strategy creates websites infused with sound development practices, solid visual design and UX, and digital marketing strategies that turn visitors into customers.

You want to get the right traffic to your site. That’s why our website design and development strategy starts with identifying your target audience, their challenges, and how they communicate. This understanding helps us flesh out the needs of the engineers, scientists, purchasers, or other personas you’re targeting so we can build an efficient and focused plan. This plan leverages web design, SEO, and content marketing efforts to attract and convert your ideal audience. With your goals, messaging, and marketing tools in sync your business will flourish.

The website features that help you turn visitors into customers include factors such as loading speed, the preciseness of your product database and filtering, and how easy it is for technical buyers to discern which product or solution is right for them.

Using disciplined processes and proven, agile methodologies, Windmill Strategy partners with you to design and build a site that achieves all your goals. Whether you need a lead-generation machine, online brochure or B2B e-commerce center, we have your back.

Technology is the linchpin of your company’s website. Depending on your needs, together we’ll choose from a variety of content management systems (CMS) or develop custom code to provide your site visitors with the best user experience, while creating something scalable and easy to maintain. In today’s world, with more of your prospects accessing websites on smartphones and other devices, it’s critical your site be responsive—a term that means your site looks and responds great on everything from a PC or Mac to the latest smartphone and tablet.

Our structured go-live process ensures no last-minute surprises or hurdles before launch, while making sure the site is properly indexed by Google and Bing. One last quality check ensures forms and functionality are working as expected and without issue. When it’s time to “go live” all it takes is a few keystrokes. We offer hosting plans from certified partners that deliver best-in-class uptimes and reliability, including a no-hack guarantee. Fewer worries spent on hosting and maintenance leaves you with more time to create that next campaign.

Let’s build a better solution together


Before and After

Windmill Strategy designed and developed a new website that gave Symtec an edge over the competition, while helping them tell the most important parts of their story. Symtec was able to solidify its position as a market leader. Its website design and brand identity now reflect its dedication to quality and innovation.

Before

Symtec-Website-Before

After

Symtec-Website-After

They’re very realistic about what level of investment we should be putting into our website based on the size of our business. Their suggestions were aligned with what we were looking for. Overall, they were great communicators, good listeners, and fantastic collaborators. That made the project run pretty smoothly because we could have honest conversations about what we wanted to do, and they were able to steer us in a direction that made sense.
Riley HarlanPresident and CEO at Symtec

Your customers, just like your business, are technical, sophisticated, and full of great surprises. Your website and marketing needs to reflect this.

We help amazing businesses in numerous technical or technology-driven industries (including industrial, manufacturing, industrial automation, technology, big data, artificial intelligence, life sciences, medtech, medical device, pharmaceutical, genomics, and precision medicine among others) reach the absolute pinnacle of their marketing potential. In order to fuel stronger lead generation and retention, your website needs to engage and empower your niche audiences, offer a great digital experience, share relevant information that speaks their language, and completely avoid marketing fluff and irrelevant B2C strategies.

EXPLORE CASE STUDIES

What clients are saying about us...

Testimonials
4.8
Based on 38 reviews
Visualz
18:32 13 Aug 20
When we were on the hunt for a new web development partner, it was really important for us to find a team that would also act as a strategic partner. A lot of organizations are really strong in one or the other, but it's rare to find both. Windmill is that rare find!In addition to their expertise in development, SEO, digital marketing, etc., they truly think big picture. They take time to get to know your business and customers. They ask the right questions. They challenge where necessary. They work alongside you as an extension of your team and bring an incredible amount of value.Specific shout outs:Jackson is our Account Manager, and he's been phenomenal from the start. We've thrown all sorts of things his way, and he's managed to catch every single one of them, organize and delegate, and put a plan of action in place that's easy to understand. (Not an easy task).James is our lead developer, and he crushes it every time. From small changes to building wireframes and mapping out large transformations, he takes something so over our heads and makes it look easy.Karen has helped us understand SEO in a new way. You can read a thousand articles and blog posts, but nothing compares to someone walking you through it and applying it to your own brand. She's helped us optimize hundreds of products (that are now proudly appearing in search results) and get our Google and social ads up and running!Kathy is a great leader with an outstanding team. I can't say enough good things about them. They're truly changed our business for the better.
Cassie McKenzie
16:01 07 Aug 20
I would HIGHLY recommend Windmill for all website design and marketing. They are a great company to work with. All staff is very knowledgeable and very responsive! They stick to their timeline, and final cost was within estimated budget. We are very excited with our new website.
Hailey Gabriel
19:59 05 Mar 20
Amazing business partner as we revised our website and digital strategy. I would recommend them without reservation!
Paul O'Hagan
19:49 05 Mar 20
We're a small business offering specialized services that require a non-standard approach towards our marketing strategies and goals. Windmill Strategy has consistently met our changing demands for website development, powerful marketing techniques and search engine optimization. Over the past 3 years, Windmill Strategies has continued to shine with innovative quarterly traffic and lead summaries that allow us to focus on our goals and really give us an edge in a competitive market. They're a great team!
Charles Hart
17:10 21 Feb 20
Windmill was great to work with, and I loved the results. Really good experience and I'd recommend them highly.
Steve Hedlund
20:30 14 Jan 20
MMPA worked with Windmill Strategy (formerly Windmill Design) on a refresh of our logo and a much-needed redesign of our website. As our organization has continued to evolve, the Windmill team helped guide our strategy to engage our audience more deeply. We love the new logo; the website better connects members to our content; navigation is user-friendly, and we're more easily discovered online. Windmill was great to work with, and they took the time to understand what we needed.
Mark Johnson
20:51 10 Jan 20
We worked with Windmill on a website and logo project. Kathy and the team were great to work with, they listened to our needs, guided us to the best solution, and created a custom website that was right for our business.
We enjoyed working with everyone at Windmill and appreciated that there was a team of people to bounce ideas off of. They were accommodating and willing to meet in our space and theirs as well as conference calls to plan the details with our website. To this day, if we have questions, they’re always there to help. Windmill has boosted our confidence when telling people to “Check out our website!” and we feel proud to show it off. Thank you, Windmill Strategy Team, for your efforts in making our website user friendly and attractive to the eye. We’ve had many compliments on our website!
Dan SchultzVice President at Watson-Forsberg

Windmill Strategy has the expertise to translate technical jargon into a compelling story that reaches and engages the right people.

Custom products and solutions require a balance of specifications and possibilities to provide confidence that you can solve the prospect’s unique problem. Your specifications need to be translated into language that solves the user’s problem, and provides them enough information that they are convinced that you’re the expert. Technical buyers won’t call or fill out your inquiry form until they’re convinced that the person on the other end is the expert who can solve their problem better than they can. If your website doesn’t have enough detailed information and specifications online for them to be convinced of that, they’ll move on to the next site that does.

With technical and niche offerings, you’re not trying to get every person in the world to come to your site, but are looking for a highly specific audience. You want your website to be a place to start client relationships, with the right people. To achieve that goal you need marketing campaigns and a website that engages and attracts your target audiences at various stages in the funnel, and marketing automation to help harness and nurture new leads. Our services range from website design and development to digital marketing and sales enablement, to ensure that all of your systems are working together to make your website the most valuable component of your marketing.

MAKE your website YOUR COMPETITIVE EDGE

We believe in choosing the right tool for every job. Below are a few of our most important tools, certifications and partnerships.
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