Communicate the value of your products and services with clarity and precision. Increase the bandwidth and expertise of your marketing team. Increase sales velocity. Learn the best practices and tactics that apply to your company and your goals. Upgrade your marketing. Increase your impact. Get more done, starting today.
Windmill Strategy creates digital marketing strategies and websites that turn visitors into customers.
You want to get the right traffic to your site. That’s why our marketing strategy starts with identifying your target audience, their challenges, and how they communicate. This understanding helps us flesh out the needs of the engineers, purchasers, or other personas you’re targeting so we can build an efficient and focused plan. This plan leverages web design, SEO, and content marketing efforts to attract and convert your ideal audience. With your goals, messaging, and marketing tools in sync your business will flourish.
Engaging with Specifications, Possibilities and Case Studies
Your clients may be smart, but this doesn’t mean they’ll draw a clear line between your products and services and the outcome they hope to achieve. This puts the burden on you to show the value of your offerings while providing sufficient specifications for engineers, researchers, physicians and technically-minded buyers. Case studies, industry pages, and persona-driven content, and well thought-out product databases are some of the building blocks to being found online, and convincing multiple layers of decision-makers that you have the expertise to solve their unique challenges. Many technical buyers are averse to typical B2C marketing tactics, so it takes a nuanced strategy to attract, engage, and convert the the members of your highly specific audiences into quality leads.
Working with Windmill has provided us with a new outlook in the digital marketspace and how we can achieve better results. They listened to our marketing plan, understood it and developed a plan that is aligned with our marketing goals and objectives. I would highly recommend that any manufacturing company meet with Windmill to see how they can help you.
Why Windmill Strategy?
Our time-tested planning process is a disciplined approach that builds in steps that lead to continuous improvement, an essential component of digital marketing strategy. You must be nimble, and open to pivoting in competitive markets. Additionally, our strategists and experts have broad experiences serving technology-driven, industrial and technical companies.
From here, we work with clients to identify your key audiences and why they choose you. Next, we consider social media, search engine optimization (SEO), pay-per-click advertising (often referred to as PPC or SEM) and other tactics while formulating a unique online and offline conversion path for your company. Within this portfolio of tactics, your website leads the charge.
Your Website — The Tip of the Marketing Spear
For most B2B businesses, your website is the tip of the marketing spear. It’s the first touchpoint for prospects, and it has a pivotal role in turning visitors into leads and leads into customers. Of course, there are other contact points in your marketing mix that serve critical functions, but it’s your site that’s the marketing hub.
You’re still meeting prospects at trade shows, for instance, yet the website remains vital in the buyer’s journey as they visit the site and explore your content soon after. We’ll help you align every message they hear and see at each touchpoint of the buyer’s journey — awareness, consideration and decision. This is critical, because if your website isn’t effective at engaging your prospects, they’ll quickly move on to your competitor’s site.
It’s also essential that your efforts to increase website traffic result in the right leads. Otherwise, you’ll create more noise and slow your salespeople down as they sift through unqualified contacts. To make sure your site is fine-tuned to generate leads (and the right leads) we offer a comprehensive website audit, that examines over a dozen factors that affect its overall performance. Digital marketing tactics are fine-tuned for B2B niche audiences so that they focus on the people who will actually do business with you.