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B2B Web Design & Digital Marketing

We help B2B, technical, industrial, life science and manufacturing companies achieve increased visibility & engagement, stronger branding, higher quality leads, and greater marketing ROI to accelerate growth.

Websites & Digital MarketingCase Studies

Digital Marketing that helps companies with complex offerings attract and convert their ideal audiences.

Communicate the value of your products and services with clarity and precision. Increase the bandwidth and expertise of your marketing team. Increase sales velocity. Learn the best practices and tactics that apply to your company and your goals. Upgrade your marketing. Increase your impact. Get more done, starting today.

Windmill Strategy creates digital marketing strategies and websites that turn visitors into customers.

You want to get the right traffic to your site. That’s why our marketing strategy starts with identifying your target audience, their challenges, and how they communicate. This understanding helps us flesh out the needs of the engineers, purchasers, or other personas you’re targeting so we can build an efficient and focused plan. This plan leverages web design, SEO, and content marketing efforts to attract and convert your ideal audience. With your goals, messaging, and marketing tools in sync your business will flourish.

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Engaging with Specifications, Possibilities and Case Studies

Your clients may be smart, but this doesn’t mean they’ll draw a clear line between your products and services and the outcome they hope to achieve. This puts the burden on you to show the value of your offerings while providing sufficient specifications for engineers, researchers, physicians and technically-minded buyers. Case studies, industry pages, and persona-driven content, and well thought-out product databases are some of the building blocks to being found online, and convincing multiple layers of decision-makers that you have the expertise to solve their unique challenges. Many technical buyers are averse to typical B2C marketing tactics, so it takes a nuanced strategy to attract, engage, and convert the the members of your highly specific audiences into quality leads.

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What clients are saying about us...

Testimonials
4.9
Based on 28 reviews
Harry Samuel
19:23 08 Nov 19
Great people who will make a difference in marketing your products and services.
Mark Redenius
18:00 22 Oct 19
Our experience with Windmill has shown them to be highly competent, responsive, professional, polite and most of all effective. They were tasked with designing and implementing a website with more technical requirements than most and I am very satisfied with their results. Highly recommended!
Cindy DeJesus
17:25 22 Oct 19
I was tasked at my job to find a website design team to give us a complete new makeover. We are an Engineering/Manufacturing company with 4 sister companies. I interviewed several different companies but as soon as I spoke with Kathy, I knew I had found the right folks for the job! Because we are a specialized engineering/manufacturing company, not everyone knows how our products work. Marketing a restaurant or selling t-shirts is easy. Specialized products, not so much. Unlike other companies, Windmill provided us with a report at the initial quoting phase with statistics and comparisons of our competitors in our industry. We were completely blown away at their attention to detail and it's carried over from beginning to the end. We've just launched our website a few days ago and there's no way we would've been as successful if we hadn't hired them. Note: I was advised by many to look for a local marketing firm since we're based in Rhode Island and Windmill is based in Minnesota. I can say that hiring local really doesn't matter and you shouldn't be worried if you've found a trusted source like Windmill Strategy. The online meetings has been absolutely great. They have great tools that make it easy to input your information that helps keep everything organized. Jackson was our project manager and helped us to stay on top of the schedule and sent friendly reminders and scheduled regular phone call updates. Jen is the queen of design and she is very good at capturing what you describe on paper. Matt is their copywriter and he was able to capture of essence, tone and vibe we wanted on our site to the T.If you're looking for a website design and strategy company to increase your traffic flow while updating your company's brand or starting from scratch, let Windmill Strategy handle it for you. You'll be soooo glad you did! Cindy DejesusPrimary Flow Signal, Inc.
Tom Richert
19:20 10 Sep 19
We enjoy working with Jackson and the team at Windmill. They are a valuable partner in keeping our digital communications a vital way of staying connected with the industry.
Kevin Wiersma
21:04 11 Jul 19
Responsive, quality work, seeks to understand, valued partner
Tom Monette
18:38 11 Jul 19
We have been working with Windmill Strategy for 4 months on a complete ground up web design and all new marketing collateral. The Windmill team has proven to be an experienced and effective partner in the Med Devices space to accomplish our corporate goals in a compressed timeline without sacrificing quality. We are medical device company and our products are technical and need good supporting writing and visual support. Windmill Strategy has done an excellent job in ensuring our company branding and message resonates with our customers. They LISTEN and DELIVER high quality work.
Kent Fichtner
15:29 03 May 19
I have been working with the people at Windmill Design for a few years. We first moved our website site to them for hosting. It was extremely simple and Kathy and her team were consummate professionals. I had many bad experiences with other companies charging a huge amount and giving us no help.We are now working on a brand new website and every meeting and email I have had with them has been proactive. They are always prepared and ready to go (they also answer really strange questions about capabilities of what websites can do).I plan to keep our business with them and as projects come up, use them for assistance.Thank you,Kent
Working with Windmill has provided us with a new outlook in the digital marketspace and how we can achieve better results. They listened to our marketing plan, understood it and developed a plan that is aligned with our marketing goals and objectives. I would highly recommend that any manufacturing company meet with Windmill to see how they can help you.
Scott BinleyIntegrated Marketing, Intek Plastics

Why Windmill Strategy?

Our time-tested planning process is a disciplined approach that builds in steps that lead to continuous improvement, an essential component of digital marketing strategy. You must be nimble, and open to pivoting in competitive markets. Additionally, our strategists and experts have broad experiences serving technology-driven, industrial and technical companies.

Every digital marketing project begins with an overall marketing strategy, which helps direct how we combine three essential ingredients of the plan: Sales Enablement, Web Design, Content Strategy.

From here, we work with clients to identify your key audiences and why they choose you. Next, we consider social media, search engine optimization (SEO), pay-per-click advertising (often referred to as PPC or SEM) and other tactics while formulating a unique online and offline conversion path for your company. Within this portfolio of tactics, your website leads the charge.

Your Website — The Tip of the Marketing Spear

For most B2B businesses, your website is the tip of the marketing spear. It’s the first touchpoint for prospects, and it has a pivotal role in turning visitors into leads and leads into customers. Of course, there are other contact points in your marketing mix that serve critical functions, but it’s your site that’s the marketing hub.

You’re still meeting prospects at trade shows, for instance, yet the website remains vital in the buyer’s journey as they visit the site and explore your content soon after. We’ll help you align every message they hear and see at each touchpoint of the buyer’s journey — awareness, consideration and decision. This is critical, because if your website isn’t effective at engaging your prospects, they’ll quickly move on to your competitor’s site.

It’s also essential that your efforts to increase website traffic result in the right leads. Otherwise, you’ll create more noise and slow your salespeople down as they sift through unqualified contacts. To make sure your site is fine-tuned to generate leads (and the right leads) we offer a comprehensive website audit, that examines over a dozen factors that affect its overall performance. Digital marketing tactics are fine-tuned for B2B niche audiences so that they focus on the people who will actually do business with you.

Let’s build a better solution together