What We Do
Powerful websites—and more—that prioritize ROI and address your unique challenges
Windmill Strategy helps companies like yours stand out from the competition, generate high-quality leads, and close more business. We’ll help you communicate the value of your products and services to engineers and technical buyers with clarity and precision. Make your website your sales team’s best wingman and surpass the visibility you might have found at trade shows in the past. Increase the bandwidth and expertise of your marketing team. And help you learn and apply best practices and tactics to achieve your goals.
- Industrial Web Design
- Website Development
- B2B Digital Marketing & ABM (Account-Based Marketing)
- Content Strategy
- UX Consulting, Audits & Research
- Marketing Automation, Sales Enablement & CRM Integration
- SEO (Search Engine Optimization)
- PPC/Paid Search & SEM (Search Engine Marketing)
- Branding & Messaging Evolution
- Web Security & Maintenance
Case Studies
How our process has worked for other B2B industrial companies
Proprietary AI technology and business growth leads to a redesigned manufacturing website
B2B e-commerce website redesign for connector manufacturer
A multisite approach simplifies content management and improves user experience for a complex industrial website
Industrial website redesign and branding for an electronic contract manufacturer
A more robust website to generate leads for specialty B2B industrial fasteners
Industrial website redesigns lead to increased lead quality and quantity
A sealing parts manufacturer meets the future with a redesigned website, new messaging and collateral
Custom robotics solution provider implements digital marketing strategy to help drive website leads and boost overall online presence
B2B e-commerce website redesign for natural gas product distributor
Who We Serve
B2B industrial, manufacturing, and technical companies with complex offerings, niche audiences, and ambitious business goals
Complex offerings? Complicated messaging? Nuanced integrations or other critical technical needs? Our custom industrial web design services and processes are built to manage these realities. Since 2006, we’ve helped B2B industrial and manufacturing marketers accelerate growth through powerful websites and digital marketing. Our clients share certain characteristics that demand a specialized approach:
- Complex products & services
- Niche audiences
- Multiple personas / ABM (Account-Based Marketing)
- Long sales cycles
- Transitioning from traditional selling to internet marketing
- Global reach & supply chain, GDPR
- CRM, ERP, MAT integrations
Get Started!
Understanding Your Needs
We’ll help you provide your customers and prospects with a great B2B digital experience without irrelevant B2C strategies.
To achieve higher quality and quantity lead generation, you need to offer a great digital experience with a website that performs well technically, share relevant information that speaks your customer’s language, and completely avoid marketing fluff and irrelevant B2C strategies. Our approach starts with identifying your target personas, their challenges, and how they communicate. This allows us to build an efficient and focused plan that can leverage web design, SEO and inbound marketing, sales enablement and ABM efforts to attract and convert your audience.
Establish Leadership
To outperform competitors and attract talent, your website should stake out a clear, credible position and show that it is a forward-looking industry leader.
Showcase & Engage
Offer an impressive, rich experience that helps technical audiences find information and solutions quickly. Educate, inform, and inspire your ideal customers.
Generate Leads
Layer in brand strategy and leverage brand perception. Fine-tune the website to attract quality leads, and connect to the CRM and MAT for marketing and sales nurturing.
Use Better Tools
Better tools mean better load times, strong UX, functionality for languages and distributor portals, and edit-ability and flexibility as a marketing tool and to support sales efforts.
Our Services
Areas of expertise that B2B industrial marketers need most
Not sure what to tackle first?
As a full-service marketing partner with experience in the industrial sector, we are able to help you prioritize goals and recommend best practices and tactics to achieve them. Whether your most urgent need is a website redesign, agile website improvements, an evolution of your branding and messaging, SEO, paid search, ABM, or B2B digital marketing & marketing automation, we’ve got you covered.
Industrial Website Content
We’ll help you turn technical jargon into compelling stories.
With industrial products, services and solutions, it’s important to build confidence that you can solve the engineer’s or technical specifier’s problem, especially when it comes to custom offerings. The goal is to provide enough information to entice a prospect to pick up the phone or start an online chat, instead of moving on to the next website that answers their questions in more detail. Our writers are experienced in interviewing technical staff and creating compelling, informative, technically sound case studies, blog posts, website copy, ad copy, and other marketing content.
Before
After
Why Windmill Strategy
Thoughtful modern marketing propels B2B companies forward
Innovative companies make the world go around. But innovative B2B technical, industrial and manufacturing companies don’t always get the word out with the most effective marketing techniques. As a strictly B2B technical, industrial and manufacturing marketing agency, Windmill helps close the gap, so you can move into the future of marketing on your own, or with our continued help.
 | Smart SolutionsWe listen to your unique needs, then deliver smart, high-quality solutions that are right-sized to meet your objectives and your budget. |
| Communication & CollaborationOpen, honest communication is at the core of every engagement—ensuring there are no surprises. Collaboration throughout keeps everyone focused on a common goal, allowing your team to gain new skills and knowledge at every stage. |
| Powerful ProcessesOur proven processes and the entire team’s commitment to continuous improvement lead to increased efficiency, delivering innovation and excellent results while keeping projects on schedule. |
I worked with Windmill Strategy to redesign Path Robotics’ website. Our old website has a 90%+ bounce rate, the average time spent on the site was around 30 seconds and our MQL conversion rates were below the industry average.
Windmill’s team of experts worked with me to put together a lead-gen-focused plan and executed it with professionalism. After we launched the website, our bounce rate fell to around 75%, average time on site increased to over a minute, and MQL conversions are on the rise.
I would, without hesitation, work with Windmill again on future projects.
Many thanks to the entire Windmill team for leading us through our website project! From the outset of our website project, we were seeking to improve our organic performance, and wanted a partner that had experience in implementing HubSpot. While it's too soon to measure an increase in organic traffic, we have a solid foundation and analytics in place to review and make continuous improvement. A harder to measure outcome of this project is the value added to the internal sales team in the way of more images, links, and specs/information available to send to prospective customers.
