Industrial Automation Manufacturing B2B Web Design

Web Design & Digital Marketing for B2B Technical Industries

We help B2B technical, industrial, life science and manufacturing companies achieve increased visibility & engagement, stronger branding, higher quality leads, and greater marketing ROI to accelerate growth.

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WEB DESIGN, WEB DEVELOPMENT & DIGITAL MARKETING FOR B2B TECHNICAL INDUSTRIES

We’re your guide through the modern and ever-evolving web and digital marketing landscape. Communicate the value of your products and services with clarity and precision. Engage multiple audiences. Increase the bandwidth and expertise of your marketing team. Agile improvements and large projects, combining best practices with your unique needs, for better leads, sales, and ROI. 

Upgrade your marketing and increase your impact — starting today.

Web Design & Digital Marketing for B2B Technical, Industrial, Life Science & Manufacturing. Based in Minneapolis, Serving Clients Nationwide.

Complex offerings? Complicated messaging? Nuanced integrations? No problem, that’s what our custom web design services and process are built for. For over a decade, we’ve helped B2B marketers accelerate growth through powerful digital marketing. Whether you need help with a new website, updated branding, SEO, paid search, ABM, print materials or marketing automation, we’ve got you covered. Not sure where to start? We’ll collaborate on a plan that prioritizes your goals.

Contact Us to Learn How

Your customers, just like your business, are technical and sophisticated, seeking quality and trust. Your marketing needs to reflect this.

To achieve higher quality and quantity lead generation in B2B, you need to engage and empower your niche audiences, offer a great digital experience, share relevant information that speaks their language, and completely avoid marketing fluff and irrelevant B2C strategies. We help manufacturing and industrial companies gain market share and surpass the competition through modern marketing, with nimble plans that are geared to prioritize your ROI. 

How Can We Help You succeed?

What B2B clients are saying about us...

Christine Olson
16:30 08 Jun 21
The Windmill team was just what our medium sized industrial company needed! They are a true extension of our team who shared our vision and had the resources to get things done. I especially appreciate their willingness to coach us when we want to learn and be self sufficient. Our new website is bringing in leads and we have plans to use them for more projects.
Alexandra Thrond
15:56 19 May 21
Worked with Windmill on our new website and couldn't be happier. They kept the project moving along with our timelines, and were very professional. Seemed to read our minds with the creative design aspects!
Todd Bauernfeind
19:43 16 Apr 21
I've been working with Windmill since last July, we needed a way to reach more customers. They have revamped our website optimized our SEO and ran countless campaigns for us. The results of this work have been tremendous, they really know what they are doing. It is also a great group to work with.
Marissa Sapega
15:47 16 Apr 21
Windmill was absolutely amazing to work with. We had a massive project (rebranding, complete site rebuild) and everything needed to be accessible. Windmill was the best firm we could have hoped for to partner with. They were consistently responsive, accommodating, eager to help, and very knowledgeable. I would work with them again, no question!
Sarah Brouillard
17:06 01 Feb 21
Windmill is the perfect combination of a personal and professional team. I enjoy their collaborative approach to website work and the final results they produce are gorgeous.
Charles Lapensėe-Lafond
03:33 26 Jan 21
(Translated by Google) I spoke with a member of the team. He masters his subject perfectly and is very professional. It inspires me confidence.(Original)J'ai discuté avec un membre de l'équipe. Il maîtrise parfaitement son sujet et est très professionnel. Cela m'inspire confiance.
Rebecca Johnson
17:37 04 Jan 21
Windmill Strategy is an excellent partner for any and all branding, marketing, and website design/development needs. We hired Windmill to update the logo and create a website for the Childhood Cancer and Leukemia International Consortium (CLIC) and CLIC Foundation. They did an outstanding job on both counts and we are incredibly pleased with the final products. Our new logo and website are innovative and aesthetically appealing, while simultaneously bringing our mission and purpose to life. All of the Windmill staff members were a pleasure to work with from concept to execution, and it truly was a collaborative process. Additionally, they have continued to provide outstanding service after the launch of our website. We would like to congratulate Kathy Mrozek for assembling such a knowledgeable, talented, and professional team including Jackson Kelly, Trevor Lucking, Jen Brigham, Paul Waxlax, James Grumish, Ivan Trushin, and others.Becky Johnson, CLIC Program Manager and CLIC Foundation Executive DirectorLogan Spector, CLIC Chair and CLIC Foundation President and Director
Justin Rattner
18:16 28 Dec 20
Windmill did an excellent job developing our company's website. They were highly-organized, cost-effective, and able to maintain a strict project guideline. Windmill was extremely responsive throughout the entire project and their team's expertise and wide-base of knowledge played a critical role in our successful "refresh & relaunch".
William Erickson
18:45 21 Dec 20
I have worked with Windmill over the past 9 months on branding, marketing and a full website design. This group has been absolutely phenomenal to work with. From the first meeting through implementation of each project it as been first class along the way. The team stays engaged and helps you walk through all of the different steps and options. I can't recommend them enough for their work!
Visualz
18:32 13 Aug 20
When we were on the hunt for a new web development partner, it was really important for us to find a team that would also act as a strategic partner. A lot of organizations are really strong in one or the other, but it's rare to find both. Windmill is that rare find!In addition to their expertise in development, SEO, digital marketing, etc., they truly think big picture. They take time to get to know your business and customers. They ask the right questions. They challenge where necessary. They work alongside you as an extension of your team and bring an incredible amount of value.Specific shout outs:Jackson is our Account Manager, and he's been phenomenal from the start. We've thrown all sorts of things his way, and he's managed to catch every single one of them, organize and delegate, and put a plan of action in place that's easy to understand. (Not an easy task).James is our lead developer, and he crushes it every time. From small changes to building wireframes and mapping out large transformations, he takes something so over our heads and makes it look easy.Karen has helped us understand SEO in a new way. You can read a thousand articles and blog posts, but nothing compares to someone walking you through it and applying it to your own brand. She's helped us optimize hundreds of products (that are now proudly appearing in search results) and get our Google and social ads up and running!Kathy is a great leader with an outstanding team. I can't say enough good things about them. They're truly changed our business for the better.

We’ll help you translate technical jargon into a compelling story, and get it to the right people.

With B2B custom products, services and solutions, you need to provide a balance of specifications and possibilities to provide confidence that you can solve the customer’s problem. The goal is to provide enough information to entice them to pick up the phone or start an online chat, instead of moving on to the next website that answers their questions in more detail. Our writers are experienced in interviewing technical staff, and creating compelling, informative, technically sound marketing content.

Another challenge is driving traffic to your website. With technical and niche offerings, you’re not trying to get every person in the world to come to your site, but are looking for a highly specific audience. You want your website to be a place to start client relationships, and drive quality leads, not simply quantity. To achieve that goal you need marketing campaigns that appeal to the right audience, as well as marketing automation to help harness and nurture new leads.

Make Marketing Your Competitive Edge

Working with Windmill has provided us with a new outlook in the digital marketspace and how we can achieve better results. They listened to our marketing plan, understood it and developed a plan that is aligned with our marketing goals and objectives. I would highly recommend that any manufacturing company meet with Windmill to see how they can help you.
Scott BinleyIntegrated Marketing, Intek Plastics
We enjoyed working with everyone at Windmill and appreciated that there was a team of people to bounce ideas off of. They were accommodating and willing to meet in our space and theirs as well as conference calls to plan the details with our website. To this day, if we have questions, they’re always there to help. Windmill has boosted our confidence when telling people to “Check out our website!” and we feel proud to show it off. Thank you, Windmill Strategy Team, for your efforts in making our website user friendly and attractive to the eye. We’ve had many compliments on our website!
Dan SchultzVice President at Watson-Forsberg

B2B web design and marketing services to turn visitors into customers.

You need to get the right traffic to your site, engage them and turn them into leads. That’s why our marketing strategy starts with identifying your target audience, their challenges, and how they communicate. This understanding helps us flesh out the needs of the technical buyers, influencers, purchasers, or other personas within your ideal customer profile so we can build an efficient and focused plan. This plan can leverage web design, web development, SEO, inbound marketing, sales enablement and ABM efforts to attract and convert your ideal audience. With your goals, messaging, and marketing tools in sync your business will flourish.

Get Started Today

We believe in choosing the right tool for every job. Below are a few of our most important tools, certifications and partnerships.
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