Technology is constantly shifting. At Windmill Strategy we consider the range of options and latest best practices for digital marketing and websites, to craft smart solutions for each unique client situation.

Color Explained: RGB, CMYK and Pantone

We’re often asked, “What’s the difference between RGB, CMYK and Pantone?” Well, they are all ways to display color—RGB is used for digital (on screens like computer monitors and tvs), while CMYK…
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The Web Design “Fold”

Clients often ask us whether items in a web design need to fit “above the fold.” In order to answer that question, let’s first take a look at where the…
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Responsive Web Design Explained

Many of our clients have heard of responsive web design, but they are asking—what exactly does “responsive” mean? Responsive web design is an approach we recommend for your website users…
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