Analytics

Technology is constantly shifting. At Windmill Strategy we consider the range of options and latest best practices for digital marketing and websites, to craft smart solutions for each unique client situation.

Elements of an Effective B2B Marketing Plan

Marketing encompasses an almost endless array of possibilities. Even in B2B marketing for technical and industrial businesses, it’s not uncommon to get caught up with trends and “shiny objects.” To stay on track, start with a clear marketing strategy, and build a roadmap for executing that strategy with a solid marketing plan.
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Whitepaper: Your B2B Sales & Marketing Flywheel — From Website to Leads and Closed Deals

The role of marketing, including marketing works with sales within B2B companies has shifted dramatically within just the past few years. Emerging technologies and digital marketing tactics are also blurring the lines between traditional sales and marketing roles.
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10 CRM Quick Wins—and Why Your Sales Team Should Stop Using Spreadsheets and Email Alone

B2B industrial and technical sales teams have their own way of doing things, and in some ways, you can’t blame them for resisting change. After all, what they’ve done has worked in the past. Yet the world has changed, and the way B2B buyers approach the sales process has shifted dramatically.
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