WindmillStrategy-WoodworkersJournal

Woodworker’s Journal Online Journal Redesign

A complete redesign for a niche online magazine with a technical audience

This consumer publication worked with us to build a content rich and highly visual online presence.The site achieves this through large images, multiple blogs and integration with their subscription and email marketing systems. The magazine serves its advertisers with robust online ads using Google DoubleClick for Publishers. The site includes both free and gated content, allowing only subscribers to see select articles. Visitors are encouraged to continue to related content through “You May Also Like” links. A Reader’s Project Gallery and comment management tools create a lively community for all interested woodworkers. The online magazine website won first place for Digital Media: Website in the MMPA (Minnesota Magazine & Publishing Association) 2016 awards.

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Services Utilized

  • Web Development & Design
  • Analytics & Insights

Features

  • Blog/News
  • APIs and integrations
  • WordPress

Results

  • Award-winning project recognized within the publishing community
  • Increased reader engagement
  • Increased overall site traffic

"I am extremely pleased with the new Woodworkers’ Journal website. You and your staff did a really great job. The look of our How-To articles is something that I have wanted for years, and it is even better than I had hoped. All in all, I can’t help but feel that our online performance can only improve as a result of the new design and its execution."
Rob JohnstonePublisher, Woodworker’s Journal