Consumer Publication Web Design Case Woodworker’s Journal Featured

Woodworker’s Journal Online Journal Web Design

A complete redesign for a niche online magazine with a technical audience

This consumer publication worked with us to build a content rich and highly visual online presence.The site achieves this through large images, multiple blogs and integration with their subscription and email marketing systems. The magazine serves its advertisers with robust online ads using Google DoubleClick for Publishers. The site includes both free and gated content, allowing only subscribers to see select articles. Visitors are encouraged to continue to related content through “You May Also Like” links. A Reader’s Project Gallery and comment management tools create a lively community for all interested woodworkers. The online magazine website won first place for Digital Media: Website in the MMPA (Minnesota Magazine & Publishing Association) 2016 awards.

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Services Utilized

  • Web Development and Design
  • Analytics and Insights


  • Blog/News
  • APIs and integrations
  • WordPress


  • Award-winning project recognized within the publishing community
  • Increased reader engagement
  • Increased overall site traffic

Consumer Publication Web Design Case Woodworker’s Journal Mobile Consumer Publication Web Design Case Woodworker’s Journal Interior

I am extremely pleased with the new Woodworkers’ Journal website. You and your staff did a really great job. The look of our How-To articles is something that I have wanted for years, and it is even better than I had hoped. All in all, I can’t help but feel that our online performance can only improve as a result of the new design and its execution.
Rob JohnstonePublisher, Woodworker’s Journal

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Windmill Strategy is a web design company & digital marketing agency helping industrial and manufacturing companies achieve increased visibility, higher quality leads, and greater marketing ROI through smarter web design. Our website design and B2B digital marketing approach goes beyond “more traffic,” seeking out better traffic, by gaining the attention of the specific niche groups of buyers and influencers that represent your best customers. We help our clients communicate and sell their complex products and services to multiple audiences – be it through web design or digital marketing and SEO. Working collaboratively with your in-house marketing and sales team, we design websites that drive leads and sales that result in overall business growth. Schedule a call to learn more.