About Bestorq
Bestorq is a U.S.-based manufacturer of high-quality power transmission belts used across a wide range of industrial applications. Over the past 18 years, the company has built a reputation for reliable products, strong distributor partnerships, and a commitment to service and support. With a robust customer portal and deep technical expertise, Bestorq continues to expand its reach, especially among larger OEM customers who expect digital sophistication and a responsive user experience.
Situation: A dated website didn’t reflect Bestorq’s growth or appeal to OEM decision makers
Despite its steady growth and technical strength, Bestorq’s previous website was outdated both visually and functionally. The site lacked modern UX, performed poorly in search engines, and didn’t clearly convey the company’s unique advantages, particularly to prospective OEMs. Key resources like product specifications, case studies, and energy savings demos were locked in PDFs, limiting their visibility and accessibility.
More critically, Bestorq’s most valuable digital tool, its external customer portal, was not well integrated with the main website. This made it harder to showcase the full range of capabilities to new visitors. With the company’s shift toward targeting larger OEMs, the stakes were higher. These prospects often formed their first impression of Bestorq online, and the existing site failed to communicate the company’s value, scale, or professionalism. A digital transformation was needed to support continued growth.
Solution: A modernized website with strategic content and CRM integration to support OEM and distributor needs
Windmill Strategy approached the redesign with a focus on creating a modern, scalable website that would speak directly to Bestorq’s key audiences: OEM decision-makers, distributors, and technical end-users. The engagement included brand messaging, SEO-focused content strategy, photography, and a new visual design sy
stem that elevated Bestorq’s online presence.
A major part of the project involved transforming static PDF documents into SEO-optimized HTML content. Technical documents, case studies, and literature were organized into a user-friendly, searchable resource hub. This not only improved the user experience but also increased the site’s ability to rank for relevant search terms.
The redesign also included integration with Salesforce CRM to better align marketing and sales workflows. Windmill built custom connectors and forms that capture leads directly into Salesforce, helping streamline communication and lead qualification. Visual assets were refreshed with new photography and video content. Background video was compressed and optimized for fast performance.
The entire site was rebuilt on WordPress using a custom theme tailored to Bestorq’s needs. A flexible block-based structure allows the internal team to manage content efficiently. This improvement supports long-term scalability and ensures the site is easy to update as the company continues to grow.
BEFORE
AFTER
Results: Stronger SEO performance, streamlined management, and a platform built for future growth
The redesigned website quickly began delivering measurable improvements in visibility and usability. Within the first month post-launch, Bestorq experienced significant gains in organic search performance. The site began appearing on the first and second pages of search engine results for several high-value industry keywords where it had previously lacked visibility. By transforming static PDFs into structured web content and implementing SEO best practices across the site, the new platform created a solid foundation for ongoing traffic growth and lead generation.
Beyond search performance, the new website has improved internal workflows. The WordPress CMS allows Bestorq’s team to manage content with greater flexibility and efficiency. Salesforce integration supports better alignment between marketing and sales teams. New visual content reinforces the company’s professional image and gives OEM and distributor audiences the confidence to take the next step.
The redesigned website elevates Bestorq’s digital presence to match the precision and performance of its products, supporting its continued expansion into OEM markets and reinforcing its value as a responsive, capable partner across the power transmission industry.
Windmill Strategy is a web design company & digital marketing agency helping B2B Industrial, Automation, and Manufacturing companies achieve increased visibility, higher quality leads, and greater marketing ROI through smarter web design. Our website design and B2B digital marketing approach goes beyond “more traffic,” seeking out better traffic, by gaining the attention of the specific niche groups of buyers and influencers that represent your best customers. We help our clients communicate and sell their complex products and services to multiple audiences – be it through web design or digital marketing and SEO. Working collaboratively with your in-house marketing and sales team, we design websites that drive leads and sales that result in overall business growth. Schedule a call to learn more.