About Trend
Trend Intermodal Chassis is a leading manufacturer of high-performance chassis solutions used in container transport across the logistics and supply chain industries. With a strong focus on efficiency and reliability, Trend’s products help trucking companies, logistics providers, and cargo owners improve operational productivity and reduce downtime.
Situation: An outdated website struggled to highlight Trend’s efficiency and innovation in a competitive market
Trend Intermodal Chassis was faced with a website that no longer aligned with their evolving brand and business objectives. While their chassis models offered industry-leading performance, the site lacked the necessary structure to clearly communicate their innovations in intermodal transportation. Trend recognized the need for a redesigned site that would support future growth, improve the user experience, and better reflect their commitment to cutting-edge equipment and customer service. The goal was to create a platform that not only represented their advanced chassis solutions but also captured the attention of logistics professionals and decision-makers in the competitive intermodal industry.
Solution: A modern, scalable website redesign focused on user engagement and performance metrics
Windmill Strategy worked closely with the Trend team to develop a modern, user-focused website that could scale with the company’s future growth. A clear site structure was developed to improve navigation across chassis models, highlighting each product’s key performance features and benefits. To enhance user engagement, Windmill created a custom ROI calculator that allows users to compare potential cost savings based on their operations and to promote their product offerings against the competitive set as a clear leader. This interactive tool serves as a key feature that encourages visitors to spend more time on the site and drives conversions by providing measurable value.
Windmill also revamped Trend’s branding and messaging to ensure it aligned with their market position as a leader in intermodal transportation solutions. A new visual identity was crafted through collaboration on moodboards, with a design that emphasized movement, technology, and efficiency—reflecting the core values of Trend’s products. The new WordPress site also allows for future updates with ease, ensuring that as Trend’s product line expands, its website can quickly adapt and scale.
Before
After
Results: Enhanced user experience, increased engagement, and a clearer brand positioning in the intermodal industry
The redesigned website strengthened Trend’s online presence and user experience. With clearer product taxonomy and a streamlined navigation structure, users are now able to easily find and explore the different chassis models, driving better user experience and engagement. The addition of the custom ROI calculator provided immediate value to visitors, allowing them to see tangible benefits from Trend’s products.
The modern visual design, featuring interactive elements like rotating chassis visuals and animated product benefits, helps reinforce Trend’s position as a leader in innovation within the intermodal transportation space. The WordPress backend enables easier content updates, ensuring that Trend can continuously improve and expand its site as its product catalog grows.
Client feedback was overwhelmingly positive, with leadership expressing satisfaction with the process and the final outcome:
“I had the privilege of working with Windmill on Trend Chassis’s website design, and they exceeded every expectation. They do exactly what they promise—and then some. Too many agencies sell you one thing in the pitch and deliver another. Not Windmill. They understand industrial B2B, show up at every stage, stay on track, are a joy to work with, and take pride in delivering a great end result. Their smart ideas, creative solutions, and strong instincts were the icing on the cake. I’d recommend them in a heartbeat and look forward to working with them again.”
The new website successfully positions Trend to capitalize on emerging opportunities in the logistics market, attract new customers, and enhance its brand as a forward-thinking, solution-oriented manufacturer.
Windmill Strategy is a web design company & digital marketing agency helping B2B Industrial, Automation & Manufacturing companies achieve increased visibility, higher quality leads, and greater marketing ROI through smarter web design. Our website design and B2B digital marketing approach goes beyond “more traffic,” seeking out better traffic, by gaining the attention of the specific niche groups of buyers and influencers that represent your best customers. We help our clients communicate and sell their complex products and services to multiple audiences – be it through web design or digital marketing and SEO. Working collaboratively with your in-house marketing and sales team, we design websites that drive leads and sales that result in overall business growth. Schedule a call to learn more.