Windmill Strategy redesigned the Schwebel, Goetz & Sieben website within the existing content management system (CMS). This site-wide refresh leveraged several page templates and styled global elements such as the header, footer and fonts. A few of the biggest UX changes included streamlining forms, adding a call to action in the footer, reordering secondary navigation and adding a sidebar to make a conversion path more fluid. All of the UX changes took into consideration mobile devices, creating an easy-to-navigate mobile experience for users, keeping them on the site longer. Windmill also incorporated social sharing icons as a ‘sticky’ element that would stay on all pages, across desktop and mobile, to encourage users to share content. Overall, Windmill created a refreshed website that reflected the overall Schwebel, Goetz & Sieben brand, while also increasing overall engagement on the site.