Windmill Strategy redesigned the Schwebel, Goetz & Sieben website within the existing content management system (CMS). This site-wide refresh leveraged several page templates and styled global elements such as the header, footer and fonts. A few of the biggest UX changes included streamlining forms, adding a call to action in the footer, reordering secondary navigation and adding a sidebar to make a conversion path more fluid. All of the UX changes took into consideration mobile devices, creating an easy-to-navigate mobile experience for users, keeping them on the site longer. Windmill also incorporated social sharing icons as a ‘sticky’ element that would stay on all pages, across desktop and mobile, to encourage users to share content. Overall, Windmill created a refreshed website that reflected the overall Schwebel, Goetz & Sieben brand, while also increasing overall engagement on the site.
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Windmill Strategy is a web design company & digital marketing agency helping B2B, technical, industrial, life science and manufacturing companies achieve increased visibility, higher quality leads, and greater marketing ROI through smarter web design. Our website design and B2B digital marketing approach goes beyond “more traffic,” seeking out better traffic, by gaining the attention of the specific niche groups of buyers and influencers that represent your best customers. We help our clients communicate and sell their complex products and services to multiple audiences – be it through web design or digital marketing and SEO. Working collaboratively with your in-house marketing and sales team, we design websites that drive leads and sales that result in overall business growth. Schedule a call to learn more.