Rockler Woodshop Calculator Web App Development

Web Application UX Strategy, Design, Development and Monetization

Rockler Woodshop Calculator had a legacy CD-based software tool that allowed carpenters to plan cabinets faster and more accurately. By collaborating with Windmill Strategy, we brought this product up-to-date as a web-based service that can be licensed for a month or a year, depending on the carpenter’s needs. Carpenters can create multiple sizes and styles of doors, saving measurements for their commonly created door sizes within the product as a library. The product allows users to sign up online, while Rockler can also print and distribute license codes on physical products for in-store purchase. Relevant products and their sizes appear on the printable calculator reports, serving as the carpenter’s shopping list.

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Windmill Strategy is a web design company & digital marketing agency helping B2B, technical, industrial, life science and manufacturing companies achieve increased visibility, higher quality leads, and greater marketing ROI through smarter web design. Our website design and B2B digital marketing approach goes beyond “more traffic,” seeking out better traffic, by gaining the attention of the specific niche groups of buyers and influencers that represent your best customers. We help our clients communicate and sell their complex products and services to multiple audiences – be it through web design or digital marketing and SEO. Working collaboratively with your in-house marketing and sales team, we design websites that drive leads and sales that result in overall business growth. Schedule a call to learn more.