Ramsey-Washington is a government organization that provides planning, regulatory, and taxing authority to coordinate watershed management efforts. It provides assistance for water quality monitoring, permitting, natural resource conservation and more. Established in 1975, Ramsey-Washington manages 65 square miles that eventually drain into the Mississippi River, including 20 lakes, five streams, and over 1,000 wetlands.
Redesigning a Government Website to Better Serve Its Users
Ramsey-Washington wanted to design their website in a way that would better serve residents, businesses, churches, and the government organizations they work with. Ramsey-Washington’s user base also consists of developers, educators, students, and residents. The diversity of their user base meant that Windmill Strategy needed to consider a wider range of needs during the redesign.
Leveraging Persona Research and UX Testing to Design a Website for All of Ramsey-Washington’s Visitors
Windmill Strategy started by learning about Ramsey-Washington’s audience. This helped it make smart choices regarding site architecture like using a dual presentation method to appeal to different personas. In addition, Windmill Strategy performed UX testing to nail down user expectations. This created a website that combined clean design and concise language with the right functionality.
An Award-winning Website Is Born
Ramsey-Washington’s design was a success with their audience. Users enjoy the new website design finding it easy to navigate and rewarding to use, including the custom “are you in a watershed” map-based search that leverages the Google Maps API. The website even received an accolade from the Minnesota Association of Government Communicators (MAGC) receiving the Bronze Award for “Website Design or Redesign.” The MAGC is an organization dedicated to improving communication in the government sector and this award is given to organizations meeting that high criterion.
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Windmill Strategy is a web design company & digital marketing agency helping scientific or technical companies and governmental agencies achieve increased visibility, higher quality engagement, and greater marketing ROI through smarter web design. Our website design and B2B digital marketing approach goes beyond “more traffic,” seeking out better traffic, by gaining the attention of the specific niche groups of buyers and influencers that represent your best customers. We help our clients communicate and sell their complex products and services to multiple audiences – be it through web design or digital marketing and SEO. Working collaboratively with your in-house marketing and communications team, we design websites that drive leads and sales that result in overall business growth. Schedule a call to learn more.