WindmillStrategy-TechGuru

Tech Guru IT Website and Branding

Evolving branding and website strategies for a growing B2B IT services company

We worked with Tech Guru to create a constantly evolving brand that grows with the company, and positions them as relatable, human and visually different than other IT firms. Associating Tech Guru with the peace of mind that their IT support and service creates, the brand is inspired by Zen-like calligraphy and a nature-inspired color palette. As the company has grown, they’ve found that their key differentiator is not just their technical expertise, but how much they care about their customers as people. We’ve evolved their brand, carrying the same logo throughout, while adding colors, updating typography and refining messaging along the way to focus on a human element.