Case Studies: Branding & Visual Design

USI Branding and Web Design & Development

Brand unification, lead generation, sales enablement

A cohesive brand and website rollout for advanced lead generation, unifying multiple brand names while retaining existing name recognition.

North Star Imaging Brand Evolution

Brand evolution collaboration

We helped North Star Imaging take their print materials to the next level. This prepared NSI for further growth and provided them with the tools for a more accessible explanation of their complex products and services.

Beton Consulting Engineers Web Design and Digital Marketing

Increased lead generation and overall company growth

Beton Consulting Engineers needed a website that lived up to their reputation as the go-to expert in concrete analysis and engineering.

Skyline Medical Web Design and Marketing Collateral

Medical technology website redesign

As Skyline Medical grew from the startup phase, which targeted investors, to the marketing phase, they needed to present decision makers and influencers in the field with easy-to-find, targeted content.

AppSec Consulting Brand Evolution

Logo redesign, marketing collateral refresh for a growing tech company

AppSec Consulting needed a modern, compelling rebrand that would demonstrate to customers that they were a “problem solving” business, making security and compliance understandable and achievable.

Smarte Carte Web Design and Marketing Materials

Global B2B Brand and Marketing Materials

Elevating and expanding global marketing assets for an international B2B niche manufacturer to the airline and hospitality industry.

Capital Safety Printed Collateral Design

Brochures and printed collateral to augment a fall protection product manufacturer's in-house marketing team

We created a series of printed marketing materials that call out unique features and benefits and detail specifications through a balance of photos, graphics and charts.

Approve-IT Web Design & Development

Marketing to support growth and expansion

Approve-IT, Inc. sought Windmill Strategy's help to design and build a new website that reflects the company’s growth, as well as their new strategic plan and goals.

The Scholarly Kitchen Online Publication Web Design & Development

Modernizing the discourse for scholarly publishing

The Scholarly Kitchen is an independent blog aimed at helping support the mission of the Society for Scholarly Publishing by bringing together differing opinions, commentary, and ideas. They needed to refresh their website and branding to bring them up to date with technology, and to better reflect their personality.

Kaufman Wills Fusting & Company Web Design & Development and Branding

A brand and web system for two divisions with shared resources

A brand and website with two paths were needed to clearly communicate the two arms of this scholarly publishing organization.