WindmillStrategy-CSEditors

Science Editor Print and Online Journal Web Design & Development

A brand update and user experience revolution for a scientific journal

The Council of Science Editors, a leader in scientific and scholarly publishing, was in need of updated presence for their publication, Science Editor, both in print and online. The new journal website moved previously housed in PDFs on the society website into an interactive, immersive browsing experience that creates far greater search visibility and vastly improved user experience.

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Services Utilized

  • Branding & Visual Design
  • Web Development and Design

Features

  • Logo Refresh
  • WordPress
  • Blog/News
  • APIs and integrations
  • Issue and Topic-based Taxonomy

Results

  • Increased brand recognition
  • Ease of editing by publishers and admin
  • Overall improved member and reader user experience

Having previously worked with the Council of Science Editors to refresh their logo, in this project we updated their journal’s overall branding, layout, and format. First, we updated the masthead and cover design of the print publication to create more visual impact and modern appeal, diversity between article types, with a cleaner look and more flexibility in layout.

Concurrently with the redesign of the print publication, we created an all new online journal destination for Science Editor. Previously accessed as only PDFs on the Council of Science Editors website, CSE’s journal articles are now easily searched, browsed, read, shared and downloaded on laptops, tablets, and mobile devices. An integration with CSE’s AMS allows configurable gated content controls. A previous project included a brand and logo refresh for the society’s own website.

Wow! The publication is just beautiful! This modern look & feel will have far-reaching appeal to our members and, we hope, to non-members and those interested in joining CSE. I guarantee that our snazzy new site is going to make my job of recruiting articles much easier. Authors will be thrilled to see their names in lights! With many thanks for our partnership. It’s been great working together.
Tracey DepellegrinEditor-In-Chief, CSE Science Editor

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Windmill Strategy is a web design company & digital marketing agency helping scholarly publishing and scientific organizations achieve increased visibility, higher engagement, and greater marketing ROI through smarter web design. Our website design and digital marketing approach goes beyond “more traffic,” seeking out better traffic, by gaining the attention of the specific niche groups of buyers and influencers that represent your best customers. We help our clients communicate complex products and services to multiple audiences – be it through web design or digital marketing and SEO. Working collaboratively with your in-house marketing and communications team, we design websites that drive leads and engagement that result in overall organizational growth. Schedule a call to learn more.