Where previously a phone call to customer service was required for customization, the new site integrates an interactive tool that allows customers to easily select the their product, upload printable artwork, see a preview, and buy online. Windmill Strategy integrated the Magento e-commerce platform with the Design ‘n’ Buy design tool to allow for easy-to use, robust product customization/personalization. We refreshed the logo in tandem with the website redesign, for a more current and technology-first look, and consulted with the client on styling for lifestyle product images.