WindmillStrategy-KWF

Kaufman Wills Fusting & Company Brand and Website Redesign

Branding and Website Redesign for a Multifaceted Scholarly publishing service provider

KWF (formerly known as Kaufman Wills Fusting & Company) was in need of a new website design that communicates the breadth of their consulting experience and expertise, underscores their premier reputation in the scholarly publishing industry. To accomplish this goal, Windmill Design created a new brand that could stand alone as a parent company, or take on one of the two division names as a secondary element, and one website with two paths—KWF Editorial and KWF Consulting—that would easily communicate the content that users seek most.

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Services Utilized

  • Branding & Visual Design
  • Web Development & Design
  • UX Consulting

Features

  • Logo Redesign
  • Visual Design / Branding
  • Blog/News
  • Case Studies
  • WordPress

Results

  • A clear branding system and assets for the parent company and its two divisions
  • A clearly navigable and maintainable website that shares content between divisions where applicable

Although presented as two “websites”, only one website was built on a custom-designed, responsive WordPress content management system with one administrative access portal for easy site management of the two distinctly branded “sides” that users can easily navigate between. A unique home page was built to accommodate for the two KWF brands, directing users into the side of the company they are most interested in or in need of. The homepage featured distinct “services” that each side of the site has to offer so users can quickly identify the content that would be most beneficial. A common interface and layout for the KWF Editorial and KWF Consulting sites was imperative to create a cohesive brand experience and to define the relationship between the two companies, while also cross promoting and complimenting each other. Beyond the two “sides” of the website, a robust document library was created for ease of organization and searchability. Overall, Windmill Design created one website with one administrative access portal and two distinct “sides”—all easy-to-navigate, easy-to-search and easy-to-update.