WindmillStrategy-KWF

Kaufman Wills Fusting & Company Web Design & Development and Branding

Branding and Website Redesign for a Multifaceted Scholarly publishing service provider

KWF (formerly known as Kaufman Wills Fusting & Company) was in need of a new website design that communicates the breadth of their consulting experience and expertise, underscores their premier reputation in the scholarly publishing industry. To accomplish this goal, Windmill Design created a new brand that could stand alone as a parent company, or take on one of the two division names as a secondary element, and one website with two paths—KWF Editorial and KWF Consulting—that would easily communicate the content that users seek most.

View Live Website

Services Utilized

  • Branding & Visual Design
  • Web Development and Design
  • UX Consulting

Features

  • Logo Redesign
  • Visual Design / Branding
  • Blog/News
  • Case Studies
  • WordPress

Results

  • A clear branding system and assets for the parent company and its two divisions
  • A clearly navigable and maintainable website that shares content between divisions where applicable

Although presented as two “websites”, only one website was built on a custom-designed, responsive WordPress content management system with one administrative access portal for easy site management of the two distinctly branded “sides” that users can easily navigate between. A unique home page was built to accommodate for the two KWF brands, directing users into the side of the company they are most interested in or in need of. The homepage featured distinct “services” that each side of the site has to offer so users can quickly identify the content that would be most beneficial. A common interface and layout for the KWF Editorial and KWF Consulting sites was imperative to create a cohesive brand experience and to define the relationship between the two companies, while also cross promoting and complimenting each other. Beyond the two “sides” of the website, a robust document library was created for ease of organization and searchability. Overall, Windmill Design created one website with one administrative access portal and two distinct “sides”—all easy-to-navigate, easy-to-search and easy-to-update.

The rebrand also moved the company from being known as their long-form name (Kaufman Wills Fusting & Company) to a shorter and more memorable acronym. As part of the rebranding, Windmill created a suite of highly stylized custom-designed business templates for KWF staff to use, including PowerPoints, Word documents for proposals, and spreadsheet templates. The branding work was done in tandem with and released alongside a new website, as well as brand standards documentation.

KWFWorkSampleGeneric2-05

Are you looking for a digital marketing partner that understands the complexities of your industry? Let’s talk today

Windmill Strategy is a web design company & digital marketing agency helping scholarly publishing companies achieve increased visibility, higher quality leads, and greater marketing ROI through smarter branding, visual design and web design. Our website design and B2B digital marketing approach goes beyond “more traffic,” seeking out better traffic, by gaining the attention of the specific niche groups of buyers and influencers that represent your best customers. We help our clients communicate and sell their complex products and services to multiple audiences – be it through web design or digital marketing and SEO. Working collaboratively with your in-house marketing and sales team, we design websites that drive leads and sales that result in overall business growth. Schedule a call to learn more.