Scholarly Publishing Web Design Case ISMTE Stationary

ISMTE branding and positioning

Positioning and Branding for International Society of Managing and Technical Editors

ISMTE, the International Society of Managing and Technical Editors worked with Windmill to refresh their brand from the ground up. We began our work with a positioning statement, new tagline, and brand story to help ISMTE define who they are in words, followed by the development of a visuals including a new logo, brand guidelines, stationery system, PowerPoint presentation materials, and a new publication design for their e-publication, EON. For this project, Windmill provided the brand building blocks that the organization could then apply to the rest of their brand materials internally, as they refreshed their brand on the global stage.

Services Utilized

  • Branding & Visual Design


  • Logo Redesign
  • Positioning


  • Increased clarity around messaging, differentiators, and organizational purpose, driving further outreach and engagement

Scholarly Publishing Web Design Case ISMTE LogoScholarly Publishing Web Design Case ISMTE Branding Scholarly Publishing Web Design Case ISMTE Brand Standards Scholarly Publishing Web Design Case ISMTE Powerpoint Newsletter

Thank you so much for all your help! It is really exciting to see everything come together. It is very satisfying to see where we were at the beginning and what we have achieved during the process.
Diana EpsteinManaging Editor, Di-Ep Biomedical Editorial Services Ltd

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Windmill Strategy is a web design company & digital marketing agency helping scholarly publishing organizations achieve increased visibility, higher quality leads, and greater marketing ROI through smarter branding, visual design and web design. Our website design and B2B digital marketing approach goes beyond “more traffic,” seeking out better traffic, by gaining the attention of the specific niche groups of influencers that represent your best customers. We help our clients communicate and sell their complex products and services to multiple audiences – be it through web design or digital marketing and SEO. Working collaboratively with your in-house marketing and communications team, we design websites that drive engagement and result in overall growth. Schedule a call to learn more.