WindmillStrategy-Illunis

illunis Gigapixel Camera Specialists Website and Branding

Website Design and branding for a specialty digital camera manufacturer with a Chinese audience

illunis needed clear, modern, compelling branding and marketing materials that would drive them to the “next level” of professionalism as they grew their global audience.

View Live Website

Services Utilized

  • Branding & Visual Design
  • Web Development & Design

Features

  • Global Audience
  • Product Database
  • WordPress

Results

  • Increased trust in prospects and customers
  • Visibility behind the Chinese firewall

illunis Gigapixel is a designer and manufacturer of industrial high‐resolution, high‐speed megapixel digital cameras for LCD Inspection, Metrology, Security, Surveillance, Traffic, Document Imaging, Aerial Imaging, Scientific, and Medical Applications. The branding stemmed from an existing logo which was unchanged, while we created clean, crisp and technical additional brand elements. The website is built on WordPress, a flexible open source CMS platform, with a custom design for illunis. The site includes an “animated counter” that dynamically displayed impressive company statistics like “71,000,000 pixels and counting!” on the home page. A news and events section keeps visitors updated, and creates a space to position illunis as an industry expert, keeping visitors on the site for a longer period of time and allowing them to connect with the brand on a deeper level. Leveraging a solid foundation, illunis has added numerous products as their product line grows. Future phases may include a “Camera Finder” feature that will allow users to find cameras by specific camera specs.

Because their primary audience is in China, we helped them navigate the special considerations that go into how a website is built and hosted, as well as the outside third parties it can and cannot use, in order to get past China’s firewalls.

illunis industrial manufacturing responsive web design

Industrial Manufacturing Website Design for illunis Gigapixel Camera Specialists Product page for illunis Gigapixel Camera Specialists Industrial Manufacturing Website for illunis Gigapixel Camera Specialists

In addition to the website, Windmill designed sell sheets and displays to be used by the sales team and at tradeshows. To allow for easy iteration, the sell sheets were delivered as an Adobe InDesign file that illunis’s sales and marketing team can use to modify sell sheets as needed moving forward.

illunis branding and marketing materials

"Windmill has made an impossible deadline a reality. The team at Windmill created a visually impressive and highly functional website as well as designed our company’s technical data sheets for marketing purposes. The staff is knowledgeable, professional, efficient, supportive, and fun to work with. WordPress has proven to be so easy to work with that Windmill has been able to train me to manage our own site. illunis, LLC is now in the stages of pursuing the second phase of our website, which would include a detailed product finder and a reliable language translator. I would highly recommend using the many services that Windmill has to offer."
Inside Sales RepresentativeInside Sales Representative, Illunis Gigapixel