U.S. Bank Stadium Print Ads Graphic Design

Graphic Design Services for a World-Class Stadium Opening

The U.S. Bank Stadium needed Windmill Strategy to create a suite of seven ads to announce and celebrate the grand opening of the new stadium. The overall goal was raise awareness that “we are open” to two specific audiences—one targeting locals to come visit and one targeting national event bookers. Working under a tight timeline to meet advertising deadlines, Windmill Strategy leveraged strategic copywriting with two bold headlines that would capture the target audience’s attention and draw them into the ad. Windmill worked within the U.S. Bank Stadium brand guidelines, but also pushed the look-and-feel to be more edgy, to stand out in the industry magazines that booking agents read, while also appealing to a general hometown audience. To create overall consistency, both the local and national ads shared the same general design, with the language and additional content for each changing. The final result was a series of seven ads that created excitement about the grand opening of the new U.S. Bank Stadium.


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Windmill Strategy is a web design company & digital marketing agency helping B2B, technical, industrial, life science and manufacturing companies achieve increased visibility, higher quality leads, and greater marketing ROI through smarter web design. Our website design and B2B digital marketing approach goes beyond “more traffic,” seeking out better traffic, by gaining the attention of the specific niche groups of buyers and influencers that represent your best customers. We help our clients communicate and sell their complex products and services to multiple audiences – be it through web design or digital marketing and SEO. Working collaboratively with your in-house marketing and sales team, we design websites that drive leads and sales that result in overall business growth. Schedule a call to learn more.