Go Get Fred Branding and B2B Web Design

Logo redesign, brand standards and Website Redesign for a B2B Professional Services Provider

Go Get Fred is a well established commercial pool maintenance, repair and renovation company in the Twin Cities metro with a strong customer-centric approach to service. Go Get Fred wanted to maintain this unique value and it’s related F.R.E.D. acronym attached to the brand, while updating their brand and online presence to better reflect the quality of their service.

Services Utilized

  • Web Development and Design
  • Branding & Visual Design


  • Infographics and Illustration
  • WordPress
  • Blog/News


  • Greater confidence in all stages of the sale with enterprise-level clients and prospects

Windmill helped modernize the Go Get Fred brand through extensive branding sessions that resulted in a new logo design, brand standards and ultimately a new website. Special attention was given to the user experience to highlight both the two core service offerings (including the new service brand), and the expansion into new markets. References to the old brand were maintained and updated where possible to maintain an attachment to the company’s past. This new brand and website are also supporting growth initiatives into other geographic markets with the same values of service, as well as new service offerings within the existing geographic market.

Are you looking for a digital marketing partner that understands the complexities of your industry? Let’s talk today

Windmill Strategy is a web design company & digital marketing agency helping B2B, technical, industrial, life science and manufacturing companies achieve increased visibility, higher quality leads, and greater marketing ROI through smarter web design. Our website design and B2B digital marketing approach goes beyond “more traffic,” seeking out better traffic, by gaining the attention of the specific niche groups of buyers and influencers that represent your best customers. We help our clients communicate and sell their complex products and services to multiple audiences – be it through web design or digital marketing and SEO. Working collaboratively with your in-house marketing and sales team, we design websites that drive leads and sales that result in overall business growth. Schedule a call to learn more.