Windmill Strategy followed a tight schedule to launch the site prior to a tradeshow that Aspect Automation was attending. The new website utilized and expanded upon existing branding, and is built on a flexible, open source CMS platform—creating a site that is customizable and flexible as the businesses grows. A custom theme for Aspect Automation creates a bold, fresh look to match their recent rebrand, while avoiding feature bloat that often comes into play with off-the-shelf themes. A video background on the homepage demonstrates the automation that their work provides, and industry and technology pages provide clear information for engineers and purchasing. Their site also features two calls to action for key audiences—Aspect Support and Request a Quote—both clearly displayed on a site-wide footer to invite visitors to engage. Social media icons to drive visitors to Aspect’s YouTube channel to see demonstrations of their work in action, and learn about upcoming shows.
It was excellent from start to finish, and you completed our project early even though other vendors had insisted our schedule was impossible. Plus, the website looks great.
Windmill Strategy is a web design company & digital marketing agency helping industrial and manufacturing companies achieve increased visibility, higher quality leads, and greater marketing ROI through smarter web design. Our website design and B2B digital marketing approach goes beyond “more traffic,” seeking out better traffic, by gaining the attention of the specific niche groups of buyers and influencers that represent your best customers. We help our clients communicate and sell their complex products and services to multiple audiences – be it through web design or digital marketing and SEO. Working collaboratively with your in-house marketing and sales team, we design websites that drive leads and sales that result in overall business growth. Schedule a call to learn more.