Aspect Automation designs and builds equipment that helps manufacturers optimize performance, product quality, and system uptime. They needed a website that would reinforce their reputation as a trusted technology company.
Windmill Strategy followed a tight schedule to launch the site prior to a tradeshow that Aspect Automation was attending. The new website utilized and expanded upon existing branding, and is built on a flexible, open source CMS platform—creating a site that is customizable and flexible as the businesses grows. A custom theme for Aspect Automation creates a bold, fresh look to match their recent rebrand, while avoiding feature bloat that often comes into play with off-the-shelf themes. A video background on the homepage demonstrates the automation that their work provides, and industry and technology pages provide clear information for engineers and purchasing. Their site also features two calls to action for key audiences—Aspect Support and Request a Quote—both clearly displayed on a site-wide footer to invite visitors to engage. Social media icons to drive visitors to Aspect’s YouTube channel to see demonstrations of their work in action, and learn about upcoming shows.