Approve-IT Website Redesign

Website design for regulatory compliance service firm

Approve-IT specializes in international type approval and certification for radio, telecom, EMC, safety and green requirements. They sought Windmill Strategy’s help to design and build a new website that reflects the company’s growth, as well as their new strategic plan and goals.

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Services Utilized

  • Web Development & Design
  • Branding & Visual Design
  • Analytics & Insights


  • Global Audience/Localization and Translation
  • Industry/Application Pages
  • WordPress
  • Logo Refresh
  • Infographics and Illustration


  • Increased trust and visibility with a niche B2B audience

Since 1995, Approve-IT has been the trusted company of choice for global compliance services, covering over 250+ countries and territories. We worked with a combination of existing tooling and custom design to create a robust, but budget-friendly solution for this small but growing company. The new site brings their online brand up-to-date, with a modern platform that can grow with them. The globe is a key part of their branding, and its imagery is reiterated throughout the site with custom graphics, icons and animations. We also refreshed the logo slightly to modernize it, while maintaining existing brand equity. The main goal of the site redesign was to create a modern and compelling website, which in the global compliance market, is critical for attracting new business as well as retaining existing clients. The result is an updated online brand presence that allows the Approve-IT team to feel confident and empowered when presenting to prospective clients.