Content Marketer

About Us:

We’re on a mission to bring the power of modern marketing to B2B technical industries, so they can achieve greater success. For over a decade, we’ve helped B2B marketers in technical, industrial and manufacturing industries accelerate growth through highly effective websites and powerful digital marketing.

About the Opportunity:

Windmill Strategy is seeking an experienced Content Marketer to join our team to be the leader and core driver of marketing efforts for our own agency. This role is expected to be 60% focused on marketing Windmill “as a client” and 40% focused on billable/client work in the areas of expertise of this individual and role with remaining capacity.

This role is responsible for driving the execution and continuous improvement of Windmill Strategy’s marketing initiatives, which are the primary driver of new business for our company. This involves proactively managing inbound and ABM-focused initiatives, while monitoring analytics, metrics and performance, and identifying areas of growth and opportunity. The role also involves working closely with sales and leadership to ensure that all marketing initiatives are aligned with sales efforts—so that sales and marketing work hand-in-hand to generate high-quality leads from marketing that are nurtured by sales into closed deals that contribute to the company’s goals of sustainable growth and profitability.

This is a remote/work-from-home position, on a fully distributed team.

About You:

You are an advocate and go-to expert for all things related to marketing for the agency including, but not limited to: content marketing, copywriting, search engine optimization (SEO), Google Analytics, ABM campaigns, email campaigns, social media marketing and the company website. You understand how each tactic works and how all digital tactics work together to form a comprehensive program that aligns with our business priorities.

As a content marketer, you will work with a team of writers and contractors and assign topics, some of which will be written by you, some by others. You possess excellent writing skills, including the ability to persuade a target audience without selling overtly.

You are comfortable communicating with and presenting results to internal stakeholders, and contributing to the overall marketing strategy, as well as rolling up your sleeves to bring strategic recommendations and initiatives to life in partnership with others on the team.

In addition to driving the execution of marketing initiatives, you will also assist with quality assurance, maintenance, and optimization on the work that you’re managing. Proactively managing deadlines and multiple projects, while balancing collaboration, teamwork and work-life balance is a must for this position.

You should have at least 3-5 years of experience in a similar role. Qualified applicants will also have direct copywriting experience in an agency or B2B setting, and a broad understanding of digital marketing principles.

Responsibilities:

  • Execute the Windmill marketing plan, including short- and long-term tasks, goals and initiatives; proactively manage and execute all inbound and ABM initiatives, while identifying opportunities for improvement.
  • Develop a keen understanding of Windmill Strategy’s positioning, personas and ICP, and sales/marketing goals, and use this to drive the effectiveness of our marketing strategies and tactics.
  • Manage and generate topics for an editorial calendar that strategically covers Windmill Strategy’s SEO goals, positioning, and the needs/problems/questions of our target personas and ICPs. Execute the content calendar by assigning appropriate topics to team members, delegating writing/editing tasks, and ensuring that deadlines are met well ahead of time.
  • Regularly write high-quality and engaging content (articles, FAQs, social posts).
  • Coordinate with writers and subject matter experts to manage the production of case studies, gated content assets, and additional article content.
  • Create visual assets for featured images and social media posts, using stock images and template tools like Canva, Bannersnack, and Sketch (with a template).
  • Edit, proofread and publish new content to the website regularly.
  • Promote website content via social media channels and identify opportunities to repurpose content.
  • Manage biweekly email campaigns and monthly webinars, monitoring analytics and continuously improving performance.
  • Improve and optimize existing content considering SEO and Google Analytics, as well as positioning and target personas.
  • Analyze website and marketing analytics and recommend improvements.
  • Manage, monitor and contribute to HubSpot marketing automation workflows and sequences.
  • Manage, contribute to and execute ABM campaigns using tools such as HubSpot, Growbots, Leadfeeder and Zoominfo.
  • Other related responsibilities may be assigned as needed to help the company operate efficiently.

Specific Skills

  • Bachelor’s degree in advertising, marketing, communications or related field, or equivalent work experience
  • Proven work experience and track record as a Content Marketer
  • Ability to understand and predict audience preferences with an editorial mindset
  • Ability to manage multiple projects at once, including the capability to balance competing priorities in a fast-paced environment
  • Ability to work independently but also collaboratively as part of a multi-disciplinary team of subject-matter experts to accomplish a common goal
  • A good match for Windmill’s key characteristics and critical actions, and enthusiasm for our mission of helping industrial B2B marketers escape from ineffective and outdated marketing
  • Experience working with mid-market B2B client accounts, technical industries (technical, industrial, manufacturing, engineering, medical device) preferred – or willingness to learn quickly
  • Intrinsic curiosity and drive to maintain current skills and knowledge while also pursuing ongoing knowledge of the changing digital marketing landscape
  • Problem-solving mindset and project management skills with high attention to detail
  • Proven ability to interact & collaborate across multiple disciplines to accomplish a common goal
  • Able to effectively operate and complete complex tasks with minimal oversight
  • Excellent communication and writing skills in English
  • Understanding of web publishing requirements and experience using a WordPress website
  • Hands-on experience with SEO and web performance metrics
  • Expertise in social media platforms
  • Ability to learn web-based software interfaces quickly
  • Proficiency in Microsoft Excel and Google Apps
  • Proficient in WordPress or similar Content Management System
  • Experience with HubSpot or other CRM/MAT is a plus
  • Experience with Adobe Creative Cloud tools and/or Canva, Bannersnack or Sketch is a a plus
  • Experience with Google Ads and LinkedIn Advertising is a plus
  • Experience with ABM and sales/marketing alignment is a plus
  • Simple video editing experience is a plus
  • Google Analytics, Google Ads, and/or HubSpot certifications a plus

Apply to be a Content Marketer at Windmill Strategy

If you’re interested in joining us, please fill out our job application. Note that we are a fully distributed team, so you can work from anywhere within the United States. US-based applicants only. View all openings.

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