Industrial Automation Manufacturing B2B Web Design

B2B Web Design & Digital Marketing

We help organizations with complex offerings attract and convert their ideal audiences. B2B web design & development, digital marketing & SEO, visual design, UX, analytics.

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WEB DESIGN, WEB DEVELOPMENT & MARKETING FOR B2B

We’re your guide through the modern and ever-evolving web and digital marketing landscape. Communicate the value of your products and services with clarity and precision. Engage multiple audiences. Increase the bandwidth and expertise of your marketing team. Agile improvements and large projects, combining best practices with your unique needs, for better leads, sales, and ROI. 

Upgrade your marketing and increase your impact — starting today.

Web design and digital marketing that helps B2B companies with complex offerings attract and convert their ideal audiences

Complex offerings? Complicated messaging? Nuanced integrations? No problem, that’s what our custom web design services and process are built for. For over a decade, we’ve helped B2B marketers accelerate growth through powerful digital marketing. Whether you need help with a new website, updated branding, SEO, paid search, ABM, print materials or marketing automation, we’ve got you covered. Not sure where to start? We’ll collaborate on a plan that prioritizes your goals.

Contact Us to Learn How

Your customers, just like your business, are technical and sophisticated, seeking quality and trust. Your marketing needs to reflect this.

To achieve higher quality and quantity lead generation in B2B, you need to engage and empower your niche audiences, offer a great digital experience, share relevant information that speaks their language, and completely avoid marketing fluff and irrelevant B2C strategies. We help manufacturing and industrial companies gain market share and surpass the competition through modern marketing, with nimble plans that are geared to prioritize your ROI. 

How Can We Help You succeed?

What B2B clients are saying about us...

Diane Govenat
16:51 08 Dec 21
Windmill is great to work with - they were very patient as we stretched out our website redesign to a much longer schedule than originally anticipated. The entire team is very responsive and creative. They listen and provide great customer service. I would highly recommend Windmill!
Brad Henry
18:19 02 Dec 21
I’ve really enjoyed working with Windmill and hands down have been the best technical/website partner I’ve worked with. I wouldn’t have been successful at TPGi without their knowledge, hard work, and creative problem-solving capabilities.
Kongskilde Industries
07:39 12 Nov 21
We have worked with Windmill over the past months on a website evaluation and recommendation project. The collaboration with the Windmill Team has been impeccable. They understand our business and possess great knowledge on UX within B2B. The team displays great flexibility and I recommend them highly.
Holly Richardson
17:01 10 Nov 21
After working with Windmill Strategy for 4 months, we've found them to be exceptionally professional, responsive, and knowledgeable in their field. We can recommend them without reservation.
Steve Reis
16:21 04 Aug 21
Being at the end of our project, I’m convinced we had the best development and marketing professionals possible by choosing to work with Windmill. They were a pleasure to work with. Their competence, organization, reliability, and attention to detail were beyond reproach. We're more than happy with the new site they put together for us.
Christine Olson
16:30 08 Jun 21
The Windmill team was just what our medium sized industrial company needed! They are a true extension of our team who shared our vision and had the resources to get things done. I especially appreciate their willingness to coach us when we want to learn and be self sufficient. Our new website is bringing in leads and we have plans to use them for more projects.

We’ll help you translate technical jargon into a compelling story, and get it to the right people.

With B2B custom products, services and solutions, you need to provide a balance of specifications and possibilities to provide confidence that you can solve the customer’s problem. The goal is to provide enough information to entice them to pick up the phone or start an online chat, instead of moving on to the next website that answers their questions in more detail. Our writers are experienced in interviewing technical staff, and creating compelling, informative, technically sound marketing content.

Another challenge is driving traffic to your website. With technical and niche offerings, you’re not trying to get every person in the world to come to your site, but are looking for a highly specific audience. You want your website to be a place to start client relationships, and drive quality leads, not simply quantity. To achieve that goal you need marketing campaigns that appeal to the right audience, as well as marketing automation to help harness and nurture new leads.

Make Marketing Your Competitive Edge

Working with Windmill has provided us with a new outlook in the digital marketspace and how we can achieve better results. They listened to our marketing plan, understood it and developed a plan that is aligned with our marketing goals and objectives. I would highly recommend that any manufacturing company meet with Windmill to see how they can help you.
Scott BinleyIntegrated Marketing, Intek Plastics
We enjoyed working with everyone at Windmill and appreciated that there was a team of people to bounce ideas off of. They were accommodating and willing to meet in our space and theirs as well as conference calls to plan the details with our website. To this day, if we have questions, they’re always there to help. Windmill has boosted our confidence when telling people to “Check out our website!” and we feel proud to show it off. Thank you, Windmill Strategy Team, for your efforts in making our website user friendly and attractive to the eye. We’ve had many compliments on our website!
Dan SchultzVice President at Watson-Forsberg

B2B web design and marketing services to turn visitors into customers.

You need to get the right traffic to your site, engage them and turn them into leads. That’s why our marketing strategy starts with identifying your target audience, their challenges, and how they communicate. This understanding helps us flesh out the needs of the technical buyers, influencers, purchasers, or other personas within your ideal customer profile so we can build an efficient and focused plan. This plan can leverage web design, web development, SEO, inbound marketing, sales enablement and ABM efforts to attract and convert your ideal audience. With your goals, messaging, and marketing tools in sync your business will flourish.

Get Started Today

We believe in choosing the right tool for every job. Below are a few of our most important tools, certifications and partnerships.
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