Contact
Industrial Automation Manufacturing B2B Web Design

B2B Web Design & Digital Marketing

We help organizations with complex offerings attract and convert their ideal audiences. B2B web design & development, digital marketing & SEO, visual design, UX, analytics.

Schedule a free consultation

WEB DESIGN, WEB DEVELOPMENT & MARKETING FOR B2B

We’re your guide through the modern and ever-evolving web and digital marketing landscape. Communicate the value of your products and services with clarity and precision. Engage multiple audiences. Increase the bandwidth and expertise of your marketing team. Agile improvements and large projects, combining best practices with your unique needs, for better leads, sales, and ROI. 

Upgrade your marketing and increase your impact — starting today.

Web design and digital marketing that helps B2B companies with complex offerings attract and convert their ideal audiences

Complex offerings? Complicated messaging? Nuanced integrations? No problem, that’s what our custom web design services and process are built for. For over a decade, we’ve helped B2B marketers accelerate growth through powerful digital marketing. Whether you need help with a new website, updated branding, SEO, paid search, ABM, print materials or marketing automation, we’ve got you covered. Not sure where to start? We’ll collaborate on a plan that prioritizes your goals.

Contact Us to Learn How

Web Design & Development

Websites to support sales, drive leads, sell online, automate back office functions, increase visibility, & communicate the quality of your offerings.
Strategy & Planning, Content Strategy, Writing, SEO, Web Development, Integrations & Automations, E-commerce, GDPR, Accessibility, Hosting, Ongoing Support.
Learn More

Digital Marketing, ABM, & Analytics

Inbound & outbound marketing to attract, engage & nurture niche audiences over complex buying cycles, increasing lead quality & quantity.
Strategy & Planning, Inbound Marketing, SEO, PPC, CRO, Account Based Marketing (ABM) Content Marketing, Sales Enablement, CRM, Marketing Automation, Email Marketing, Social Media, Analytics & Insights.
Learn More

UX, Visual Design, & Branding

Cohesive brands & user experiences that reflect the quality of your offerings, increase conversions, & turn prospects into customers.
Research & Strategy, UX & Visual Design, Web & Graphic Design, Logo & Brand Evolution, Positioning & Key Message Development, ICP & Persona Development, Sales Collateral, Sales Enablement.
Learn More

Your customers, just like your business, are technical and sophisticated, seeking quality and trust. Your marketing needs to reflect this.

To achieve higher quality and quantity lead generation in B2B, you need to engage and empower your niche audiences, offer a great digital experience, share relevant information that speaks their language, and completely avoid marketing fluff and irrelevant B2C strategies. We help manufacturing and industrial companies gain market share and surpass the competition through modern marketing, with nimble plans that are geared to prioritize your ROI. 

How Can We Help You succeed?

I worked with Windmill Strategy to redesign Path Robotics’ website. Our old website has a 90%+ bounce rate, the average time spent on the site was around 30 seconds and our MQL conversion rates were below the industry average.

Windmill’s team of experts worked with me to put together a lead-gen-focused plan and executed it with professionalism. After we launched the website, our bounce rate fell to around 75%, average time on site increased to over a minute, and MQL conversions are on the rise.

I would, without hesitation, work with Windmill again on future projects.
Matthew WolfeDigital Marketing Manager, Path Robotics

We’ll help you translate technical jargon into a compelling story, and get it to the right people.

With B2B custom products, services and solutions, you need to provide a balance of specifications and possibilities to provide confidence that you can solve the customer’s problem. The goal is to provide enough information to entice them to pick up the phone or start an online chat, instead of moving on to the next website that answers their questions in more detail. Our writers are experienced in interviewing technical staff, and creating compelling, informative, technically sound marketing content.

Another challenge is driving traffic to your website. With technical and niche offerings, you’re not trying to get every person in the world to come to your site, but are looking for a highly specific audience. You want your website to be a place to start client relationships, and drive quality leads, not simply quantity. To achieve that goal you need marketing campaigns that appeal to the right audience, as well as marketing automation to help harness and nurture new leads.

Make Marketing Your Competitive Edge

Working with Windmill has provided us with a new outlook in the digital marketspace and how we can achieve better results. They listened to our marketing plan, understood it and developed a plan that is aligned with our marketing goals and objectives. I would highly recommend that any manufacturing company meet with Windmill to see how they can help you.
Scott BinleyIntegrated Marketing, Intek Plastics
We enjoyed working with everyone at Windmill and appreciated that there was a team of people to bounce ideas off of. They were accommodating and willing to meet in our space and theirs as well as conference calls to plan the details with our website. To this day, if we have questions, they’re always there to help. Windmill has boosted our confidence when telling people to “Check out our website!” and we feel proud to show it off. Thank you, Windmill Strategy Team, for your efforts in making our website user friendly and attractive to the eye. We’ve had many compliments on our website!
Dan SchultzVice President at Watson-Forsberg

B2B web design and marketing services to turn visitors into customers.

You need to get the right traffic to your site, engage them and turn them into leads. That’s why our marketing strategy starts with identifying your target audience, their challenges, and how they communicate. This understanding helps us flesh out the needs of the technical buyers, influencers, purchasers, or other personas within your ideal customer profile so we can build an efficient and focused plan. This plan can leverage web design, web development, SEO, inbound marketing, sales enablement and ABM efforts to attract and convert your ideal audience. With your goals, messaging, and marketing tools in sync your business will flourish.

Get Started Today

We believe in choosing the right tool for every job. Below are a few of our most important tools, certifications and partnerships.
Google-Partner-Badgewbe_logocertified-abm-strategist-featured-imagebbbWpEngine Partner Logo